If you’re reading this, chances are you’re already familiar with Mailchimp - the all-powerful email marketing platform and are looking for ways on how you can use it better to engage your audience. The answer? Automated email campaigns.

How can you create email automation in Mailchimp?

  1.  Log in to your Mailchimp account
  2.  Go to the Automations tab.
  3.  Click on the ‘Create’ button. 
  4. Select Classic Automation or Select Customer Journey

You’ll then be presented with the type of automated email campaigns you can create in Mailchimp. Let’s learn more about them and when you should pick either one of them.

1. Classic Automation

As the name suggests, this is the traditional approach to email automation in which the emails are triggered one after the other in a linear order.

Using templates to create your email automation

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Classic Automation Template in Mailchimp

The Classic Automations in Mailchimp offers you the choice to start with a predefined template based on your goal. To create an automated email campaign using templates:

  1. Click on Automations > Create > Classic Automation, Mailchimp will prompt you to select one of their automation templates and get started right away as seen in the video above.
  2. Once you’ve selected one of the predefined templates. Enter your Campaign Name, select your Audience, and click on Begin.
  3. Next, click on Design Email to start customizing and drafting your email communication for each of the emails in the series.

Note: You can add your own personal touch by customizing the trigger conditions, schedule, audience, and post-send action while creating an automated email campaign using a predefined template. 

Creating a custom email campaign in Mailchimp

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Custom Email Campaign in Mailchimp

Classic Automation in Mailchimp gives you the option to create a custom email series. To create a custom automated email campaign in Mailchimp:

  1. Head over to Automations > Classic Automation > and click on the ‘Custom’ button in the top right-hand corner. 
  2. Enter your Campaign Name, select your audience, and click on Begin.
  3. Next, select your trigger condition, schedule, and post-send action for each email. You can also filter your audience by segment or tags.
  4. Once you’ve done this, click on Design Email to start drafting your email using Mailchimp’s email builder.

Selecting triggers for your Classic Automation in Mailchimp

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Triggers for Classic Email Campaigns in Mailchimp

Trigger conditions are used to start your automated email campaign in Mailchimp. Currently, Mailchimp allows you to trigger email automations based on the user’s Workflow Activity, Website behavior, Campaign Activity, and Subscriber activity, You can also trigger email automations based on API calls.

You can also add subscribers to automated email campaigns in Mailchimp based on activity in your form apps, CRM apps, Support apps, and more using Automate.io.

2. Customer Journey

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Customer Journey in Mailchimp

This is one of Mailchimp’s newest additions to the platform which allows users to create unique personalized experiences for their customers. 

How is Customer Journey in Mailchimp different from Classic Automation?

  1. Automated email campaigns made using Customer Journey can be started based on multiple triggers as compared to only one in Classic Automation.
  2. Customer Journey allows you to add multiple post-send email actions as compared to one per email in Classic Automation.
  3. You can create a Customer Journey without a single email whereas emails are mandatory in Classic Automation.

Here’s how you can create a customer journey in Mailchimp:

  1. Click on Automations > Create > Customer journey
  2. Enter the Name, select the Audience, and then click on Start Building
  3. Next, select and save the starting point of your customer journey.
  4. You can then use add Journey points available in Mailchimp to design a personalized journey for your customer.

That’s all you need to know about creating automated email campaigns in Mailchimp. We hope this was insightful and helps you create engaging email experiences.