Facebook Ads: How to Generate more Leads and Automate Conversion

I admit: Facebook lead ads make lead generation quite simple.

Instead of trying to get users to visit a landing page, they allow you to collect customer data directly on the social network.

So in this post, I’m going to walk you through exactly how to do that.

You’ll learn how to set up a Facebook Lead Ad for your business and how to ensure those leads become paying customers.

Finally, I’ll also show you how you can automate nurturing your leads, and use smart Facebook Lead Ads integrations to process leads on autopilot.

Because generating those leads is only the beginning. You need to nurture and process them to maximize your advertising ROI.

Intrigued? Let’s get started.

Continue reading Facebook Ads: How to Generate more Leads and Automate Conversion

Lead Enrichment Tool that Increases Revenue and Cuts your Sales Force

According to a McKinsey research, salespeople spend less than half of their time actually selling. And about 20% of their time goes into acquiring data and getting to know their prospects. 

sales lead enrichment stats
Image courtesy – HubSpot.com

However to sell you need as much data as possible to help understand your customers better. This is where FullContact’s person and company profile enrichment, combined with Automate.io’s integration, can help your sales efforts.

Continue reading Lead Enrichment Tool that Increases Revenue and Cuts your Sales Force

Why your Ideal Marketing Automation Software doesn’t Exist

When I started my career, digital marketing was simple. Marketing was not ‘automated’, social media wasn’t so popular, and ranking on Google was easy!

That was 14 years ago, a lot has changed since then.

Today dozens of new products are launched every day, and in the recent past marketing technology options have increased from around 150 in 2011 to over 3500 in 2016. Continue reading Why your Ideal Marketing Automation Software doesn’t Exist

3 Steps to Automate Twitter Lead Generation and Grow Followers

Twitter is a treasure of business leads. But the problem is there’s too much noise. Finding and engaging with prospects can be a laborious process and not worth the returns. Using smart automation tools, you can easily discover leads on twitter, increase followers and engage with them in quick time.

Here we present ways to automate twitter lead generation and grow your twitter followers that can potentially convert into customers. This process involves continuously and automatically gathering leads from twitter into to a Google spreadsheet, engaging with them either manually or in semi-automated ways, and convert them to leads or followers.

Continue reading 3 Steps to Automate Twitter Lead Generation and Grow Followers

5 Tips to Land your Marketing Emails in Gmail’s Primary Folder

Email is still a preferred marketing channel for most of us as it offers a great ROI compared to other channels. But this is changing quickly with an explosion in the volume of emails being sent, and Gmail’s increasingly smart algorithms that filter out automated emails from Gmail primary tab.

Here we present actionable steps that give you a great chance of landing your emails in Gmail’s Primary folder, and standing out from the crowd.

Continue reading 5 Tips to Land your Marketing Emails in Gmail’s Primary Folder

How to Connect Typeform with Google sheets, MailChimp and more

Typeform is a great app to run surveys or collect leads information. It really takes the pain out of filling forms. While it does store all your form entries you would typically want to send data to your other apps. 

Here we discuss how you can seamlessly integrate Typeform with Google Sheets and MailChimp. Continue reading How to Connect Typeform with Google sheets, MailChimp and more

Sales Force Automation for Small Businesses

Imagine a typical work day of a sales person’s job. It involves hundreds of emails, dozens of phone calls, hours of data gathering on new leads, sending proposals/invoices, follow-ups. All of these are essential and there is no substitute.

The problem is the insane amount unproductive time spent on these activities, with manual data entry, looking up different tools and collating data.

According to studies, sales people spend less than half of their time actually selling.

Continue reading Sales Force Automation for Small Businesses

Top 12 Lean and Free Productivity Tools for Small Businesses

Every small business owner dreams of getting more work done every single day. Question is – How? You can’t add more work hours to a day and the only option is to make each hour more productive. The business tools you use play a very significant role in determining your team productivity. There are a plethora of low-cost or free productivity tools available that can help you improve your team productivity.

But how do you choose the right tools? How do you know what tools are right for you?

Continue reading Top 12 Lean and Free Productivity Tools for Small Businesses

How to Automate your Sales Process and Increase Revenue by 28%

Imagine being able to clone your top salesperson. How much more revenue could your company generate? Duplicating your top performers isn’t as difficult as you may think: studies show that companies with a formal sales process enjoy 28% more revenue than companies that do not. Continue reading How to Automate your Sales Process and Increase Revenue by 28%

3 Traits of Entrepreneurs that Kill Startups

Having been associated with startups for over 8 years, when I have been an entrepreneur and worked with successful startups right from the idea stage, I have come to know some seemingly good traits of entrepreneurs, which in fact hinder success. Continue reading 3 Traits of Entrepreneurs that Kill Startups