gmail tips

20+ Gmail Tips and Tricks to Supercharge your Inbox

If email comprises a large part of your professional correspondence, chances are, you’re all too familiar with Gmail and use it on a regular basis. As an email app that syncs with all of Google, Gmail has evolved from a simple email provider to a…

Email in Gmail primary folder

The Complete Guide to Landing Your Email in Gmail’s Primary Tab

In 2013, Google rolled out an update for Gmail which completely changed email marketing forever – Tabbed Inbox. With Tabbed Inbox, Google made it easier for the users to organize their emails by dividing it into five tabs based on the email content: Primary Tab:…

google sheets essential tips and tricks

20 Essential Google Sheets Tips and Tricks for Everyone

If you ask us, Google Spreadsheets is one of the most useful tools that mankind has known. Why? Well, they’re endlessly versatile, and you can adapt google sheets tips and tricks in pretty much any scenario you can think of. If you’re collaborating with a…

10 best email marketing apps

10 Best Email Marketing Apps of 2019

Email marketing has been around for ages, but that doesn’t mean you should neglect it and focus your efforts on newer, more novel channels and strategies. Why do we say so? First and foremost, email remains one of the most worthwhile channels to invest in.…

Marketing Automation Trends 2019

7 Marketing Automation Trends in 2019 – Top Influencers’ Views!

New year, new marketing trends. As marketers, it’s important for us to stay at the top of our game, and keep abreast of the latest marketing automation trends. Here’s the good news: we’ve done the research, and put together a comprehensive list of marketing automation…

google spreadsheet blog

18 Google Spreadsheet Formulas You Must Know!

With more and more businesses focusing on making decisions by understanding their data, the usage of Google Spreadsheets has increased enormously. Did you get stuck formatting heavy data to make decisions? Wondering what exactly are the formulas you need to implement on this data to…

facebook ads guide

Facebook Ads: The Complete Guide for Beginners

If you’re new to the world on Facebook ads, and you want to learn how to set up and optimize a Facebook campaign, you’re at the right place! In this Facebook Ads Guide, we walk you through how to set up your very first campaign, plus give…

How to engage with customers after checkout

8 Best Practices for High-Impact User Onboarding Emails

Typical SaaS conversion rates are pretty dismal. A consensus of Quora experts put the average conversion rates between 3-5% with great being 8%.  On its part, Sixteen Ventures, a SaaS consultancy firm, says it’s about 3% (based on industry research). Totango, a customer success platform,…

How to Engage Customers After the Checkout

It’s becoming increasingly important to engage with your customers even after the sale is secured. After all, it’s easier and cheaper to retain a customer than it is to attract a new one. In fact, loyal customers are 5x as likely to repurchase. They’re also…

Reduce shopping cart abandonment

Shopping Cart Abandonment: 13 Ways to Reduce in 2018

With online shopping cart abandonment averaging 69.23%, if you want to avoid losing money and customers, you need to reduce your cart abandonment rate. After all, getting people to visit your product pages and engage with your store isn’t easy. While your audience segments have…