Written by: Cherie Foo
Posted on: January 31, 2019
7 Marketing Automation Trends in 2019 – Top Influencers’ Views!
New year, new marketing trends. As marketers, it’s important for us to stay at the top of our game, and keep abreast of the latest marketing automation trends. Here’s the good news: we’ve done the research, and put together a comprehensive list of marketing automation…
Written by: Archita Sharma
Posted on: November 28, 2018
18 Google Spreadsheet Formulas you must know!
With more and more businesses focusing on making decisions by understanding their data, the usage of Google Spreadsheets has increased enormously. Did you get stuck formatting heavy data to make decisions? Wondering what exactly are the formulas you need to implement on this data to…
Written by: Cherie Foo
Posted on: October 22, 2018
Facebook Ads: The Complete Guide for Beginners
If you’re new to the world on Facebook ads, and you want to learn how to set up and optimize a Facebook campaign, you’re at the right place! In this Facebook Ads Guide, we walk you through how to set up your very first campaign, plus give…
Written by: Mary Ade
Posted on: September 5, 2018
8 Best Practices for High-Impact User Onboarding Emails
Typical SaaS conversion rates are pretty dismal. A consensus of Quora experts put the average conversion rates between 3-5% with great being 8%. On its part, Sixteen Ventures, a SaaS consultancy firm, says it’s about 3% (based on industry research). Totango, a customer success platform,…
Written by: Vinay Koshy
Posted on: June 27, 2018
How to Engage Customers After the Checkout
It’s becoming increasingly important to engage with your customers even after the sale is secured. After all, it’s easier and cheaper to retain a customer than it is to attract a new one. In fact, loyal customers are 5x as likely to repurchase. They’re also…
Written by: Vinay Koshy
Posted on: March 26, 2018
Shopping Cart Abandonment: 13 Ways to Reduce in 2018
With online shopping cart abandonment averaging 69.23%, if you want to avoid losing money and customers, you need to reduce your cart abandonment rate. After all, getting people to visit your product pages and engage with your store isn’t easy. While your audience segments have…
Written by: Ashok Gudibandla
Posted on: December 8, 2017
Facebook Leads Ads: How to Generate & Convert 47% more
I admit: Facebook lead ads make lead generation quite simple. Instead of trying to get users to visit a landing page, they allow you to collect customer data directly on the social network. So in this post, I’m going to walk you through exactly how…
Written by: Ashok Gudibandla
Posted on: November 21, 2017
Lead Enrichment Tool that Increases Revenue and Cuts Down your Sales Force
According to a McKinsey research, salespeople spend less than half of their time actually selling. And about 20% of their time goes into acquiring data and getting to know their prospects. However to sell you need as much data as possible to help understand your…
Written by: Ashok Gudibandla
Posted on: October 20, 2017
Why your Ideal Marketing Automation Software doesn’t Exist
When I started my career, digital marketing was simple. Marketing was not ‘automated’, social media wasn’t so popular, and ranking on Google was easy! That was 14 years ago, a lot has changed since then. Today dozens of new products are launched every day, and…
Written by: Ashok Gudibandla
Posted on: April 26, 2017
3 Steps to Automate Twitter Lead Generation and Grow Followers
Twitter is a treasure of business leads. But the problem is there’s too much noise. Finding and engaging with prospects can be a laborious process and not worth the returns. Using smart automation tools, you can easily discover leads on twitter, increase followers and engage…