Written by: Farheen Gani
Posted on: April 16, 2019
20+ Gmail Tips and Tricks to Supercharge your Inbox
If email comprises a large part of your professional correspondence, chances are, you’re all too familiar with Gmail and use it on a regular basis. As an email app that syncs with all of Google, Gmail has evolved from a simple email provider to a…
Written by: Ashok Gudibandla
Posted on: April 8, 2019
The Complete Guide to Landing Your Email in Gmail’s Primary Tab
In 2013, Google rolled out an update for Gmail which completely changed email marketing forever – Tabbed Inbox. With Tabbed Inbox, Google made it easier for the users to organize their emails by dividing it into five tabs based on the email content: Primary Tab:…
Written by: Archita Sharma
Posted on: March 7, 2019
20 Essential Google Sheets Tips and Tricks for Everyone
If you ask us, Google Spreadsheets is one of the most useful tools that mankind has known. Why? Well, they’re endlessly versatile, and you can adapt google sheets tips and tricks in pretty much any scenario you can think of. If you’re collaborating with a…
Written by: Cherie Foo
Posted on: February 25, 2019
10 Best Email Marketing Apps of 2019
Email marketing has been around for ages, but that doesn’t mean you should neglect it and focus your efforts on newer, more novel channels and strategies. Why do we say so? First and foremost, email remains one of the most worthwhile channels to invest in.…
Written by: Cherie Foo
Posted on: January 31, 2019
7 Marketing Automation Trends in 2019 – Top Influencers’ Views!
New year, new marketing trends. As marketers, it’s important for us to stay at the top of our game, and keep abreast of the latest marketing automation trends. Here’s the good news: we’ve done the research, and put together a comprehensive list of marketing automation…
Written by: Archita Sharma
Posted on: November 28, 2018
18 Google Spreadsheet Formulas You Must Know!
With more and more businesses focusing on making decisions by understanding their data, the usage of Google Spreadsheets has increased enormously. Did you get stuck formatting heavy data to make decisions? Wondering what exactly are the formulas you need to implement on this data to…
Written by: Cherie Foo
Posted on: October 22, 2018
Facebook Ads: The Complete Guide for Beginners
If you’re new to the world on Facebook ads, and you want to learn how to set up and optimize a Facebook campaign, you’re at the right place! In this Facebook Ads Guide, we walk you through how to set up your very first campaign, plus give…
Written by: Mary Ade
Posted on: September 5, 2018
8 Best Practices for High-Impact User Onboarding Emails
Typical SaaS conversion rates are pretty dismal. A consensus of Quora experts put the average conversion rates between 3-5% with great being 8%. On its part, Sixteen Ventures, a SaaS consultancy firm, says it’s about 3% (based on industry research). Totango, a customer success platform,…
Written by: Vinay Koshy
Posted on: June 27, 2018
How to Engage Customers After the Checkout
It’s becoming increasingly important to engage with your customers even after the sale is secured. After all, it’s easier and cheaper to retain a customer than it is to attract a new one. In fact, loyal customers are 5x as likely to repurchase. They’re also…
Written by: Vinay Koshy
Posted on: March 26, 2018
Shopping Cart Abandonment: 13 Ways to Reduce in 2018
With online shopping cart abandonment averaging 69.23%, if you want to avoid losing money and customers, you need to reduce your cart abandonment rate. After all, getting people to visit your product pages and engage with your store isn’t easy. While your audience segments have…