Written by: Vinay Koshy
Posted on: June 27, 2018
How to Engage Customers After the Checkout
It’s becoming increasingly important to engage with your customers even after the sale is secured. After all, it’s easier and cheaper to retain a customer than it is to attract a new one. In fact, loyal customers are 5x as likely to repurchase. They’re also…
Written by: Vinay Koshy
Posted on: March 26, 2018
Shopping Cart Abandonment: 13 Ways to Reduce in 2018
With online shopping cart abandonment averaging 69.23%, if you want to avoid losing money and customers, you need to reduce your cart abandonment rate. After all, getting people to visit your product pages and engage with your store isn’t easy. While your audience segments have…
Written by: Ashok Gudibandla
Posted on: December 8, 2017
Facebook Leads Ads: How to Generate & Convert 47% more
I admit: Facebook lead ads make lead generation quite simple. Instead of trying to get users to visit a landing page, they allow you to collect customer data directly on the social network. So in this post, I’m going to walk you through exactly how…
Written by: Ashok Gudibandla
Posted on: November 21, 2017
Lead Enrichment Tool that Increases Revenue and Cuts Down your Sales Force
According to a McKinsey research, salespeople spend less than half of their time actually selling. And about 20% of their time goes into acquiring data and getting to know their prospects. However to sell you need as much data as possible to help understand your…
Written by: Ashok Gudibandla
Posted on: October 20, 2017
Why your Ideal Marketing Automation Software doesn’t Exist
When I started my career, digital marketing was simple. Marketing was not ‘automated’, social media wasn’t so popular, and ranking on Google was easy! That was 14 years ago, a lot has changed since then. Today dozens of new products are launched every day, and…
Written by: Ashok Gudibandla
Posted on: April 26, 2017
3 Steps to Automate Twitter Lead Generation and Grow Followers
Twitter is a treasure of business leads. But the problem is there’s too much noise. Finding and engaging with prospects can be a laborious process and not worth the returns. Using smart automation tools, you can easily discover leads on twitter, increase followers and engage…
Written by: Ashok Gudibandla
Posted on: March 19, 2017
5 Tips to Land your Marketing Emails in Gmail’s Primary Folder
Email is still a preferred marketing channel for most of us as it offers a great ROI compared to other channels. Marketers these days are looking at this as one of the most measurable marketing channels. It has helped in the growth of businesses who…
Written by: Ashok Gudibandla
Posted on: July 9, 2016
How to Connect Typeform with Google sheets, MailChimp and more
Typeform is a great app to run surveys or collect leads information. It really takes the pain out of filling forms. While it does store all your form entries you would typically want to send data to your other apps. Here we discuss how you can…
Written by: Ashok Gudibandla
Posted on: March 20, 2016
Sales Force Automation for Small Businesses
Imagine a typical work day of a sales person’s job. It involves hundreds of emails, dozens of phone calls, hours of data gathering on new leads, sending proposals/invoices, follow-ups. All of these are essential and there is no substitute. The problem is the insane amount…
Written by: Ashok Gudibandla
Posted on: February 10, 2016
Top 12 Lean and Free Productivity Tools for Small Businesses
Every small business owner dreams of getting more work done every single day. Question is – How? You can’t add more work hours to a day and the only option is to make each hour more productive. The business tools you use play a very…