Digital shopping cart abandonment is an online ecommerce curse, haunting store owners and retailers. According to Listrak, the average documented cart abandonment rate is 81%. That means for every ten ecommerce users that put an item in their cart, nearly eight will leave the site without paying. It’s…

It’s becoming increasingly important to engage with your customers even after the sale is secured. After all, it’s easier and cheaper to retain a customer than it is to attract a new one. In fact, loyal customers are 5x as likely to repurchase. They’re also 5x as likely…