Email marketing has been around for ages, but that doesn’t mean you should neglect it and focus your efforts on newer, more novel channels and strategies. Why do we say so? First and foremost, email remains one of the most worthwhile channels to invest in. Consider this: >for every $1 that you spend on email marketing, you’ll get $44 back on average.
And if you think email is plateauing, well, think again. In 2017, there were 3.7 billion email users worldwide; >this figure is projected to grow to 4.3 billion users in 2022, which is half the world’s population.
Want to fine-tune your email marketing strategy, and start maximizing the returns that you get from email? The first thing you’ll have to do is choose a great email marketing software that comes with all the functions and features you need.
In this article, we round up the 10 best email marketing tools that are highly popular amongst marketers, plus 5 apps that are worth trying out as well. Read on to find out more!
Table of Contents
- Best Email Marketing Apps You Won’t Go Wrong With
- New and Noteworthy Email Marketing Tools:
- A Final Word On Choosing The Best Email Marketing Software
Best Email Marketing Apps You Won’t Go Wrong With
These top email marketing tools are known to be the best of the best. You won’t go wrong with them!
Mailchimp – Easy & Reliable Email Marketing Software for Startups & SMBs
Mailchimp is one of the most popular and one of the best email marketing software out there, with most companies who are looking to experiment with email marketing defaulting to this app.
Why is Mailchimp so well-received? First of all, setting up a Mailchimp account is both easy and straightforward — even those who are completely new to email marketing find it relatively easy to get their bearings with Mailchimp. Secondly, Mailchimp has grown into an all-in-one marketing platform with email, CRM, landing pages, social campaigns, website builders, marketing automation, and much more.
Another amazing reason why Mailchimp has won heart is their new feature to >allow employees to sell goods and services. This has allowed Mailchimp employees to review the product, both as a user and as an employee. This perspective is definitely going to help Mailchimp build better features and support their customers in their growth journey.
Of course, there’s also a free plan on Mailchimp.
If you’re on this plan, you can send up to 12,000 emails to 2,000 subscribers per month, and you even get access to Mailchimp’s marketing automation function. Pretty sweet!
- Best email designer
- Many integrations
- Best delivery rates
- Advanced segmentation
- Customer journey builder
First and foremost, we love Mailchimp’s email designer, which is easy and intuitive to use.
Once you create a campaign in Mailchimp, you’ll get access to 80+ pre-built templates, all of which are mobile-responsive.
You can either choose a template based on its look and feel, or go off the goal you want to achieve (your options include: Sell Products, Make An Announcement, Tell A Story, Follow Up, Educate, etc).
After choosing your template, the next step is to use the visual editor to customize the template.
You have access to all your editing tools on the right, and your changes will reflect in real-time in the preview pane on the left.
Moving on… email designer aside, Mailchimp also offers a whopping 700+ integrations, which means it’s the most heavily supported email marketing service by far.
Last but not least, Mailchimp’s deliverability rates are generally pretty high.
That said, Mailchimp does detail the steps it takes to >maintain a great sending reputation (which affects deliverability).
For instance, every time a Mailchimp user sends a campaign, the app’s automated abuse-prevention system, Omnivore, scans the campaign to identify addresses that might affect the delivery of the campaign.
Mailchimp not just enhances email marketing campaigns but also enables its users to build customer journey roadmaps. You can create a roadmap for every possible path that a customer can take while interacting with your brand or services. This path is determined by the customer engagement data and customer profiles saved inside Mailchimp. Not just this, Mailchimp lets you put your customers on a journey that is relevant to them so that you are never out of their minds.
Pricing: Forever free plan available. Paid plans start from $9.99 per month.
Integrations: You can connect Mailchimp to 100+ apps like Facebook Lead Ads, Salesforce, Google Sheets, Shopify, etc. using connector apps like Automate.io. Below are a few most popular integrations you can use right away:
Marketing & Lead Generation Apps:
Push new Facebook leads to automation in MailChimp
Import MailChimp subscribers from new rows added in Google Sheets
E-Commerce & Payments Apps:
Add Customer in Shopify on a New Subscriber in MailChimp
Create new Customer in WooCommerce on a New Subscriber in MailChimp
Add a Subscriber to Automation in MailChimp on a New Customer in Stripe
Add or Update a Subscriber in MailChimp on a New Contact in HubSpot CRM
Add or Update a Contact in Salesforce on a New Subscriber in MailChimp
Best suited for: Startups and small companies on a tight budget. Quality email marketers, who have a set of independent campaigns to send out based on seasonality or a recurring newsletter or even a specific announcement campaign.
Mailchimp’s Forever Free plan is perfect for companies who can’t afford to spend much on email marketing. With this plan, you get to send up to 12,000 emails to 2,000 subscribers each month.
You won’t be able to use all the reporting and testing features, and your subscribers will see a small Mailchimp banner in your newsletter’s footer… but considering that it won’t cost you a single cent, we say: go for it.
AWeber – Simple & Easy-to-use Email Marketing App for Newbies
Aweber is an email marketing tool that’s particularly popular amongst small businesses and entrepreneurs. This email marketing app has been in business since 1998, and they keep improving upon their product to bring value to their users.
- Flexible opt-in process
- Best autoresponder
- Split testing opt-in forms to increase subscriber base
- Near about 700 responsive email templates (across devices)
Aweber’s flexible opt-in process helps it stand out from the crowd.
More specifically: Aweber allows its users to choose whether their subscribers are added via a single or double opt-in.
With a single opt-in, your customer will be subscribed immediately after completing a form. If you use a double opt-in, your customer will have to click on a link in a confirmation email to complete their subscription. Most email marketing tools only come with one option, so it’s nice that Aweber allows for more flexibility in this area.
Aweber Smart Designer – Aweber has a free & intelligent design assistant that scans through your website & social profiles to gather images, brand colors, and helps you create a branded email campaign in seconds.
Being among the first email marketing platforms implementing it, Aweber is on par with the ongoing trends with their AMP (Accelerated Mobile Pages) powered emails along with – Image Carousel in the drag & drop editor. This will help Aweber users deliver a better email experience for their prospects like signing up for an event, ordering a product, answer a survey, etc. all from the email itself.
Pricing: No Free Plan. Plans start from $19 per month.
Integrations: You can connect Aweber to 100+ apps like Facebook Lead Ads, Salesforce, Wufoo, GoToWebinar, etc. using connector apps like Automate.io. Below are a few most popular integrations you can use right away:
Marketing & Form Apps:
Add a Subscriber in AWeber on a New Lead in Facebook Lead Ads
Add new registrants in GoToWebinar from new subscribers in AWeber
Add a Subscriber in AWeber on a New Form Entry in Wufoo
CRM & Payment Apps:
Add a Subscriber in AWeber on a New Contact in Infusionsoft
Add a Customer in Stripe on a New Subscriber in AWeber
Best suited for:
The simple & easy-to-use features would help a newbie in the email marketing domain. Best for businesses who look forward to understanding their campaigns in-depth and get insights. Aweber’s team provides excellent support for its customers to understand their campaign metrics.
Aweber has won awards in the US National Customer Association’s Stevie Awards for three consecutive years (2016 to 2018), and we can see why.
The company offers a great deal of support to its customers; you can reach them via phone, email, AND live chat (in contrast, the majority of the other email marketing tools only offer email and/or live chat).
Plus, Aweber doesn’t hide their phone number or email details deep within their site or make you click through a knowledge base before you can submit a query. They display their contact details loud and proud, and getting in touch with them is a breeze.
If you foresee yourself needing help with your email campaigns, then definitely consider Aweber!
HubSpot Email Marketing – All-in-one Email Marketing Automation Software
HubSpot has an email marketing tool that comes along with Inbound marketing & CRM features. The interesting part is that both email and CRM tools have forever free plans. Having both CRM and Email Marketing together allows you to fully personalize your emails, see how each individual contact is interacting with them, and personalize other marketing activities accordingly.
Best Features: HubSpot Email Marketing stands out as being easy-to-use and mobile-optimized. You can create beautiful emails using a dozen templates or just drag-and-drop to customize. Not just that, you can schedule your emails up to one year in advance.
Every email you send is optimized for different device types. You can easily test your message to see what it’ll look like on any popular email app.
One more cool feature: HubSpot Email Marketing helps you get every detail right, from timing your messages to send at the right moment based on every recipients’ timezone, to giving you helpful suggestions on how to adhere to the latest best practices while crafting your email.
Integrations: HubSpot has integrations for all of their free tools including email marketing. If you’re looking to create multi-step workflows, Automate.io lets you connect HubSpot to 100+ other apps. It’s a certified HubSpot Partner, that lets you sync data and run workflows to automate your tasks.
Pricing: HubSpot’s Email Marketing tool starts with a free plan that comes with up to 2000 email sends per month. The next plans start at $50 along with the HubSpot’s Marketing Hub Starter pack.
Best Suited For: Existing customers of HubSpot’s Inbound marketing software should definitely think about trying out their in-built email marketing features too. Also, for businesses looking for a single platform for Email, CRM & Customer Sevice, this is a must-try option.
ActiveCampaign – Marketing Automation Platform with Robust A/B Testing
In the past couple of years, marketing automation trends have shown that they’re here to stay and ActiveCampaign isn’t just an email marketing app — it’s more of an end-to-end marketing automation tool that comes jam-packed with features.
If you sign up for the “Plus” plan, for instance, you get access to ActiveCampaign’s CRM software (complete with sales automation, contact, and lead scoring), etc.
Since we’re focusing on email marketing software in this article, though, we’ll be evaluating ActiveCampaign based on its email marketing features, not on how it stacks up as a CRM or sales tool.
- List segmentation
- Robust A/B testing
When it comes to list segmentation, ActiveCampaign allows you to segment your subscribers using both lists and tags.
Both systems come with their own pros and cons — so it’s great that ActiveCampaign lets you decide which best suits your needs.
Next, ActiveCampaign also comes with a top-notch A/B testing feature.
With ActiveCampaign’s A/B testing, you can:
- Choose when you want to determine a winner (during your test, or after your test has concluded).
- Decide on the split of traffic between different variants.
- Decide how the winning message is determined (best click rate or best open rate).
Best of all, ActiveCampaign even comes with a function that allows you to test the ENTIRE automation workflow.
Predictive Content: ActiveCampaign has already proven to be the email marketing software with the most robust A/B testing. It’s gone a step beyond A/B testing using the NLP (currently in beta) to predict which version of content a user is most likely to click on in an email.
All in all, this is the app to beat when it comes to A/B testing.
Pricing: No Free Plan. Plans start from $15 per month.
Integrations: You can connect ActiveCampaign to 100+ apps like Facebook Lead Ads, Salesforce, Unbounce, PayPal, Calendly, etc. using connector apps like Automate.io. Below are a few most popular integrations you can use right away:
Marketing & CRM Apps:
Add or Update a Contact in Active Campaign on a New Lead in Facebook Lead Ads
Create a new Contact in Active Campaign from a New Form Entry in Unbounce
Add or Update a Lead in Salesforce on a New Contact in Active Campaign
E-Commerce & Payment Apps:
Add or Update Customer in Shopify on a New Contact in Active Campaign
Add a Deal in Active Campaign on a Successful Sale in PayPal
Best suited for: Advanced email marketers who intend to focus on A/B testing.
As mentioned, ActiveCampaign comes with a highly rigorous A/B testing feature. Not all email marketing tools allow you to split-test your campaigns to this degree (for instance, some might only give you the functionality to test email subject lines).
On top of this, ActiveCampaign’s A/B testing campaign reporting also blows all the other email marketing apps out of the water.
Bearing this in mind, if you want to make A/B testing a key part of your email marketing strategy, ActiveCampaign is the way to go!
GetResponse – Powerful & Customizable Email Marketing Tool
GetResponse is an all-in-one marketing platform that you can use to create email campaigns, set up landing pages, host webinars, and more.
For users who are only interested in the app’s email marketing features, the basic “Email” plan will suffice.
If you want to use GetResponse as a CRM solution and use it to host webinars, you’ll have to sign up for one of their premium plans.
- Spam score
- Time Travel and Perfect Timing
- Marketing automation
First up, GetResponse comes with a “Spam Score” function that’s pretty handy.
How does this work? When you preview your email, the app will automatically calculate a Spam score that reflects the likelihood of your email being marked as Spam.
If your score is dangerously high, then you’ll want to tweak your newsletter (use less salesy terms, decrease the HTML to text ratio, etc) before sending it out.
Another one of GetResponse’s unique features is “Time Travel” and “Perfect Timing”.
Time Travel allows you to deliver newsletters to recipients based on their local time — so if you schedule your newsletter to go out at 3 PM, the app will auto-calibrate so that your subscribers from across the globe ALL receive your newsletter at 3 PM, their time.
Perfect Timing, on the other hand, is an optimization feature that predicts the best time of day to send mail to your subscribers.
This takes the guesswork out of email — instead of manually A/B testing your campaigns to figure out the best timing for your emails, you can simply use this feature instead!
Last but not least, GetResponse’s marketing automation function also packs in a ton of value.
More specifically: using GetResponse, you can trigger different steps of a workflow based on when your subscriber enters your list.
Say you’re running a special offer to grow your email list, and you’ve specified that the first 10 people who subscribe will get access to a video course worth $200.
With GetResponse, you can set it up such that your first 10 subscribers who sign up are pushed to a separate workflow — here, they’ll receive an email containing the link to the video course.
GetResponse also has this cool feature of Autofunnel creation and pre-built funnels to choose from to get started. A few to mention are: quick sales funnel, full sales funnel, list building funnel, free webinar funnel, and paid webinar funnel. Users can now set up these without putting in manual work and just tweak them to suit their business needs.
Pricing: No Free Plan. Paid Plans start from $15 per month.
Integrations: You can connect GetResponse to 100+ apps like Facebook Lead Ads, Salesforce, Google Sheets, etc. using connector apps like Automate.io. Below are a few most popular integrations you can use right away:
Marketing & Lead Generation Apps:
Create new contacts in GetResponse from new leads in Facebook Lead Ads
Add contacts to GetReponse list from new rows added in Google Sheets
Add new contacts in GetResponse from form entries in Unbounce
Create new contacts in HubSpot CRM on a New Contact in GetResponse
Add contacts in GetResponse on a New Contact in Infusionsoft
On a new customer in Shopify create a new contact in GetResponse
Add new customers in WooCommerce on a new contacts in GetResponse
Best suited for: Marketers and business owners who are familiar with setting up automated email campaigns.
While GetResponse delivers a top-notch marketing automation suite that’s highly powerful and customizable, it doesn’t come with an in-built workflow template. If you’re new to automation, and you’re hoping to rely on pre-built templates, then GetResponse probably isn’t the best fit for you.
ConvertKit – Drip Email Marketing Automation (with WordPress Plugin)
ConvertKit is a creator-focused email marketing tool that caters to bloggers and entrepreneurs. That said, it’s also a great tool for businesses and small companies.
This email marketing app has earned great reviews from several marketing experts and influencers, including Pat Flynn and Joanna Wiebe.
While ConvertKit is more pricey than most of the other tools in this list, they bring a ton of value to the table.
- Tag-based system
- Drag & drop sequence builder
- Link Pages on landing pages
ConvertKit operates using a nifty tag-based system, which makes it easier for marketers to segment and target subscribers. With this system, you can tag a subscriber according to their behavior (email opens, link clicks, etc).
ConvertKit even allows you to tag and target a subscriber based on how they behave on your website — just install their WordPress plugin, so you can track their activity across your website.
Tag-based system aside, we also like ConvertKit’s drag & drop sequence builder.
The builder works like a dream; it’s highly streamlined, and it displays your workflows in the context of whatever goal you’re trying to achieve.
The new landing page feature incorporates everything required to share multiple media and content links on just one page. If you are looking to leverage your social media following for your business, the link page feature in ConvertKit comes in handy. You can add customized link pages that can have content and emedia. You can create a link page for your social bio to leverage the social following for your brand.
If you intend to make automation a key part of your email marketing strategy, we’d say it’s worth it investing in ConvertKit. Their drag & drop sequence builder allows you to create complex sequences with zero fuss, and it also gives you a bird’s eye view of your workflow(s).
Pricing: No Free Plan. Plans start from $29 per month.
Integrations: You can connect ConvertKit to 100+ apps like Facebook Lead Ads, Salesforce, Wufoo, Eventbrite, etc. using connector apps like Automate.io. Below are a few most popular integrations you can use right away:
Marketing & Form Apps:
Add Subscriber to Sequence in ConvertKit on a New Lead in Facebook Lead Ads
Add Subscriber to Sequence in ConvertKit on a New Row in Google Sheets
Add Subscriber to Sequence in ConvertKit on a New Form Entry in Typeform
CRM & Payment Apps:
Add or Update a Contact in Salesforce on a New Form Subscribed in ConvertKit
Add a Customer in Stripe on a New Form Subscribed in ConvertKit
Best suited for: Companies who rely on automated email sequences heavily.
If you need to create an automated email sequence, there’s really no comparison – ConvertKit’s drag & drop sequence builder is really the best of the best.
Campaign Monitor – Engaging Email Automation for ECommerce Businesses
Campaign Monitor is an email marketing platform that allows you to create emails and customize elements right down to the pixel level. Campaign Monitor offers free templates that you can use to design promotional offers, newsletters, and event invitations.
CampaignMonitor has recently launched the >Link Reviewer tool that identifies any broken and missing link in your email campaign instantly. Not just this, you will receive notifications if a link copied from a previous campaign is not updated.
Best features: Like any other email marketing software, Campaign Monitor has a drag-and-drop email builder. What is interesting to see is that it has templates that are optimized for mobile right off the bat.
Emails are a vital communication channel for brands and embedding videos in emails lets you experience higher click rates. Campaign Monitor’s email platform provides a seamless addition of videos to emails.
Segmentation of data is very flexible here. Campaign Monitor lets you send emails to multiple segments or lists at once. Likewise, you can also exclude the segments from a particular campaign. So if you’re someone with high-end requirements regarding data segmentation, give this a try.
It also has an intuitive analytics suite. From getting campaign data on a high-level to each individual user level, Campaign Monitor’s reporting dashboard makes it easy for you.
Integrations: You can integrate Campaign Monitor with hundreds of third-party applications include CRM solutions, landing page design software, and online survey builders.
Pricing: Plans start from $9 per month. Small business owners who send 2,500 emails or less per month can sign up for the Basic Plan. Meanwhile, marketers who want to send unlimited emails and get the platform’s entire suite of features can sign up for the Premier Plan.
Best suited for: This email marketing tool is best suited for owners or marketers of small to medium businesses who just want to be able to create engaging emails & professional-looking emails in the span of a few minutes.
Drip – Best E-Commerce Email & CRM System
Drip bills itself as the world’s first ECRM — eCommerce CRM system — and if you’re looking for a sales and marketing automation platform designed specifically for eCommerce, this app will be right up your alley.
Drip’s goal is to allow its users to focus on the “human side” of eCommerce. As the team behind Drip puts it, checking out a new coat should feel just as intimate as buying a pop from Dave at the corner store.
- Clean sequence builder
- eCommerce integrations
Drip’s clean sequence builder makes it easy for marketers to get started with email automation.
If you want to set up a simple automation rule, you can do this using “Rules”. If you’re building something more complex, then use “Workflows” instead.
As compared to other tools’ sequence builders, Drip’s is definitely a lot more intuitive and comes with a simpler interface.
For instance, when you click on the Workflow builder, you’ll be prompted to choose what step you want to add (Action, Decision, Fork, Goal, etc).
Depending on which step you choose, this will open up more options to choose from.
You’re basically guided through the entire process; this makes it easy for you to get your automation sequence up and running quickly.
Apart from its sequence builder, Drip also gets extra brownie points from the wide range of eCommerce tools and platforms that it integrates with. (For the full list, check out>this link).
Pricing: No Free Plan. Plans start from $49 per month.
Integrations: You can connect Drip to 100+ apps like Facebook Lead Ads, Salesforce, Unbounce, PayPal, Calendly, etc. using connector apps like Automate.io. Below are a few most popular integrations you can use right away:
Add or Update a Subscriber in Drip on a New Lead in Facebook Lead Ads
Add or Update a Subscriber in Drip on a New Form Entry in Typeform
CRM & Payment Apps:
Add or Update a Person in Pipedrive on a New Subscriber in Drip
Add or Update a Subscriber in Drip on a New Customer in Stripe
Best suited for: Marketers or business owners in the eCommerce industry.
If you want to promote your eCommerce store, there’s really no email marketing app that can rival Drip.
Constant Contact – Best Email Marketing App for Simple Campaigns
Constant Contact might seem like an old-school email marketing app — but you’d be surprised; it still manages to hold its own against other newer apps.
If you’re looking for a basic email marketing solution, and you don’t particularly want to pay for all the extra bells and whistles, then you might find Constant Contact a good fit.
- Email templates
- Marketing calendar
First up, Constant Contact comes loaded with hundreds of email templates.
These are all mobile-optimized, and you can utilize the drag and drop editor to edit and customize them to better suit your needs.
On top of that, Constant Contact also features a marketing calendar that you can use to keep track of all your email marketing campaigns.
To access this, log in to your account and navigate to the “Campaigns” page, then click the calendar icon on the top right corner of the screen.
Here, you can view past emails you’ve sent out; when you click on a past campaign, this will trigger a pop-up box that details the results of your campaign.
US holidays are pre-populated in the monthly calendar view — this makes it easy for you to keep an eye out for upcoming holidays and events, and schedule your campaigns to capitalize on these events.
Pricing: No Free Plan. Paid Plans start from $5 per month.
Integrations: You can connect Constant Contact to 100+ apps like Facebook Lead Ads, Salesforce, WooCommerce, PayPal, etc. using connector apps like Automate.io. Below are a few most popular integrations you can use right away:
Marketing & CRM Apps:
Add or Update a Contact in Constant Contact on a New Lead in Facebook Lead Ads
Add or Update a Contact in Constant Contact on a New Registration in Eventbrite
Add or Update a Contact in Constant Contact on a New Form Entry in Wufoo
Add or Update a Lead in Salesforce on a New Contact in Constant Contact
Add or Update Customer in WooCommerce on a New Contact in Constant Contact
Add or Update Customer in Shopify on a New Contact in Constant Contact
Best suited for: Marketers who want to run basic, non-complex email campaigns.
The upside? Constant Contact is straightforward and easy to use — there isn’t much of a learning curve here.
The downside? This email marketing app provides users with limited functionality — there’s no automation workflow feature, you can’t A/B test, and you don’t have the ability to build forms.
All in all, we’d say this is a decent starter app for marketers who just want to build basic campaigns and get their feet wet.
10. Zoho Campaigns
Zoho Campaigns: Most Suitable Email App for Zoho Suite Users
>Zoho Campaigns is a free email marketing software from Zoho’s suite of business applications. With Campaigns, you can create and send emails that drive more sales and maximize engagement.
From delivering personalized email experiences to building your brand’s voice, get on a simplified email marketing process with contact management, customer-centric content, targeted nurturing, automated follow-ups, and advanced conditional triggers.
- Visually-designed automated workflows
- Dynamic content for hyper-personalized messages
The automation capabilities in Zoho Campaigns go well beyond the set-and-forget job. With the new UI in template builder and visually-designed automated workflows, customers get the complete flexibility to build an email engagement journey of their choice.
These workflows can be created for different business scenarios i.e. to enable automation at various instances right from user onboarding and welcome to purchase follow-ups and customer retention building.
Another important feature of Zoho Campaigns for which users love it.. dynamic content addition ability!
You also get to add attachments to your emails, include a question-based, emoji-based or rating-based poll for collecting your subscribers’ responses, use dynamic content for sending hyper-personalized messages to different audience sections, attach video links directly with cover images.
Pricing: Forever Free available for 12000 emails and 2000 contacts/mo. Paid Plans start from $54/yr.
Best Suited For: Power users of Zoho Suite, who’d want complete end-end marketing under one suite of apps and seamless sync between their CRM and email marketing app.
Integrations: To make things easy, Zoho Campaigns has native integration with Zoho CRM, so your lead, customer, and campaign information are synced back and forth, email opt-outs are automatically updated, and all details are safe in one place.
And apart from that, to boost your productivity, Zoho Campaigns has other native integrations with all of the in-house Zoho Suite applications (like Zoho Commerce, Zoho CRM, Zoho Meeting, Zoho Recruit, Zoho Survey, and more) to let you sync data into the product any time, and update information on the other platforms from here, all within minutes.
New and Noteworthy Email Marketing Tools:
None of the above email marketing tools fit the bill? Check out these five apps that are gaining popularity and making a splash in the email marketing industry!
EngageBay Email Marketing – Best for Growing Businesses at an Unbeatable Price
EngageBay is an emerging all-in-one platform for growing businesses with its sales, marketing, and service solutions. It can be considered as an alternative to many other expensive solutions for each of your needs. Its email marketing platform is growing popular because of the ease of use and seamless connection with CRM & Help Desk.
Best features: Like any other email marketing app, with Engagebay, you can set up simple to complex email sequences to either nurture leads or keep your customers engaged. You can set up smart email campaigns with its A/B Testing feature that’ll help you optimize your campaigns.
Engagebay’s email reporting and stats are in-depth to let you take a deep look into your campaigns. For example – you can monitor which location is most engaging, which type of content is consumed most in the emails, etc.
Something unique that Engagebay offers are: Under its all-in-one marketing platform, it offers social media management and monitoring. Brands can monitor their feed, retweets, DMs, Outbox, Mentions, Keywords on Twitter or other Facebook Mentions. You can also schedule your social posts under one platform using Engagebay.
Integrations: Engagebay has an integrations library with quite a few third-party applications that include MailGun & SendGrid.
Pricing: Engagebay has a free forever plan to send out 1000 branded emails. Other plans start from $15 per month. What’s interesting is that the CRM and Support Help Desk come for free for all plans. So, it’s the best economical option out there.
Best suited for: Engagebay, as it says, is for growing businesses that are looking out for their Marketing, Sales and Support needs in a single platform at an unbeatable price.
SendinBlue – Cost Effective Email Marketing App with SMS option
Next in queue, we have Sendinblue, which is an emailing marketing tool for businesses who want to leverage email and SMS campaigns to reach out to their customers.
This app might not be as established as some of the industry heavyweights, but they’ve already got 50,000 companies using their platform — perhaps due to their $0/month plan, which allows users to send up to 300 emails per day to unlimited contacts and globally accessible premium templates.
- Marketing automation
- Landing page builder
- SMS marketing tool
First up, Sendinblue comes with decent marketing automation capabilities, which is pretty surprising considering its low price point.
The app’s automation feature is workflow-based, and it allows you to trigger actions based on how your subscriber behaves (both within your email and on your website).
You can even assign lead scores to your subscribers — this helps you segment and target your subscribers more effectively.
If you’re new to automation, and you’re looking for an easy way to get everything up and running quickly, check out the basic workflow templates that you can play around with.
These include Welcome Message, Birthday Message, Abandoned Carts, Page Visit, Website Visit, Product Purchase, and activity-based templates.
Like Sendlane, Sendinblue also offers a landing page builder — but note that you can only use the editor if you’re on a Premium or Enterprise plan.
If you do have access, you’ll find Sendinblue’s landing page builder sleek and modern. You can choose from pre-built templates, or build your own page from scratch.
Last but not least, Sendinblue comes with an SMS marketing tool, which is great for companies who want to do multichannel marketing.
With this feature, you can build personalized SMS marketing campaigns, and send transactional SMS messages to your users.
SendinBlue Visual Heat Maps: This is a cool feature for email marketers who love to dig deep into insights and understand how their users are engaging with emails. Visual heat maps for your emails help you to understand how users are interacting with your email content. You can get a report on the most clicked image, the area where maximum time was spent by a user, and many more insights like these.
Pricing: Free Plain available. Paid Plans start from $25 per month.
Best suited for: Marketers who want to send low-cost bulk emails with an SMS option.
Sendinblue is one of the most cost-effective email marketing tools that you’ll find, hands down.
If you’re looking for a bang for your buck, and you want to experiment with adding SMS messaging to your marketing strategy, definitely give SendinBlue a try.
MailerLite is an all-in-one email marketing app that comes with an email automation tool, a landing page builder and even a pop-up builder. MailerLite now integrates with >MailerCheck that checks out all invalid email addresses for a clean email list.
Like MailChimp, MailerLite offers a Forever Free plan, but note that users on this plan do NOT have access to any email templates.
- Auto resend
MailerLite comes with an RSS-to-newsletter feature, which is handy for companies or bloggers who want to send automated emails filled with content from an RSS feed.
All you need to do is enter the URL of your RSS feed, pick a subject and a template, and decide who your newsletter should go out to. From there, the app will trigger your emails automatically, using content from your feed.
This allows you to reach out to your subscribers, and keep them revisiting your blog or website with minimal effort on your part.
Another useful feature that MailerLite offers is Auto Resend. This is useful for when you want to create follow-up emails for subscribers who didn’t open/click on your previous email, but you’re working with a broadcast campaign (which can’t be set up like an automated campaign).
How do you use this feature? Simply specify how you’d like to resend your campaign (with a different subject line, or with a different message, etc), and MailerLite will go ahead and do this for you.
Pricing: Plans start from $10 per month.
Best suited for: Companies that rely heavily on RSS feeds and broadcast campaigns.
Email marketing tool for eCommerce businesses
Omnisend is tagged as one of the best email marketing tools designed for eCommerce owners. You can connect your online store, add dynamic product details in your emails, and segment customers based on their online behavior. Omnisend is ideal as an email blast software letting you send out 15,000 emails for free.
- Pre-built workflow automation templates
- Omnichannel marketing
- Multi-store accounts
Omnisend has a library of pre-built automation workflows to create a touchpoint with your customers at every step of their journey. You can even split the workflow to send out personalized messages in a single workflow.
Another important feature in Omnisend is Omnichannel Marketing. Omnisends puts together customer data from all channels to create a comprehensive customer profile. This includes details like customer behavior, activity, and preferred channels for communication.
With Omnisend, you can manage multiple stores easily. This is one unique feature of this email marketing tool. If you are running multiple brands or have an international store to manage, you can easily manage all your email marketing campaigns and automations easily on Omnisend.
Integrations: Omnisend integrates with all major eCommerce platforms like BigCommerce, Shopify, Shopify Plus, Woocommerce, and Magento.
Best Suited for: eCommerce businesses looking to automate and streamline their email marketing campaigns.
Pricing: Omnisend has a completely free plan that allows you to send 15,000 emails/month. This means this bulk email sender is free! To access automated workflows and other automations, you can upgrade to the Standard plan starting at $16/mo. Start a free trial to see how Omnisend works.
Comprehensive email marketing tool focused on personalized relationship building.
Moosend is one of the top performers, according to the G2 email marketing grid 2020, and why not. This is one of the free email automation tools and is an all-in-one solution for businesses. From building email lists to sending out personalized automated emails, Moosend is your ideal email marketing tool designed to help you focus on building customer relationships.
- Real-time progress analysis
- Easy to build landing pages
- eCommerce AI
Email marketing or for that matter any marketing campaign’s success is determined by metrics. Moosend lets you track campaign activities as soon as it happens. Email opens, clicks, unsubscribes, social shares – see it all as soon as it happens.
While most email marketing tools focus on email lists, email activities, and segmentation, Moosend lets you build beautiful landing pages in a few minutes. Simple drag and drop builder lets you build device compatible landing pages with high loading speed.
Moosend has an AI system in place to enable eCommerce businesses in selling more and converting one-time customers into loyal fans. The AI system offers product recommendations based on customer browsing behavior and previous purchase history, making it easier to tip your customers into buying again.
Integrations: Moosend integrates with all major eCommerce platforms like Shopify, Magento, WooCommerce, Presta Shop, and more. Apart from this, Moosend has integrations with all popular CRMs, CMS, lead generation tools, and list validation tools. For more details on integration, check the list here.
Best Suited for: Businesses looking for an all-in-one comprehensive email marketing and automation tool at a reasonable budget.
Pricing: Moosend has a forever free plan for unlimited emails, subscription forms, and analytics. To access landing pages, AI, and other automation features, you need to upgrade to the Pro plan starting at just $8/mo for 1000 subscribers. The pricing plan changes as your subscribers grow.
A Final Word On Choosing The Best Email Marketing Software
|App Name||Best Features||Best Suited For|
|Mailchimp||Best email designer
Best delivery rates
|Quality email marketers sending independent campaigns like seasonal, newsletter or announcement emails.|
|Aweber||Flexible opt-in process
Split testing opt-in forms
700+ responsive email templates
|Newbie email marketers and large teams who require excellent support|
|HubSpot Email Marketing||Easy-to-use and mobile-optimized templates
Optimize sending of emails based on time-zones and testing emails for every device
|HubSpot’s Inbound marketing software should definitely try out their in-built email marketing tool. Also, businesses looking for a single platform for Email, CRM & Customer Sevice, this is a must-try option.|
|ActiveCampaign||Robust A/B testing
Website tracking & Marketing Automation
|Businesses looking for full suite & advanced marketing automation with CRM features. Teams looking to best optimize their email marketing|
Time Travel & Perfect Timing
|Marketers and business owners who are familiar with setting up automated email campaigns.|
|Campaign Monitor||Seamless addition of videos in emails
Intuitive Analytics Suite
|Best suited for owners or marketers of small to medium businesses who just want to be able to create engaging emails in a span of minutes.|
|Drip||Clean sequence builder
|Marketers or business owners in the eCommerce industry|
|Marketers who want to run basic, non-complex email campaigns.|
|Zoho Campaigns||Visually-designed automated workflows
Dynamic content for hyper-personalized messages
|Full-Fledged Email Marketing App for Zoho Suite Users|
|EngageBay||Smart email campaigns with A/B Testing feature
All-in-one Marketing Platform with CRM, Sales & Support services
|Engagebay, as it says, is for growing businesses that are looking out for their Marketing, Sales and Support needs in a single platform at an unbeatable price.|
Landing page builder
SMS marketing tool
|Marketers who want to send low-cost bulk emails with an SMS option.|
|Companies that rely heavily on RSS feeds and broadcast campaigns|
|Omnisend||Pre-built workflow automation templates
|Omnisend is designed for eCommerce businesses specifically.|
|Moosend||Real-time progress analysis
Easy to build landing pages
|Companies that are looking for a comprehensive email marketing and automation solution|
Alright, that’s a wrap! We hope you enjoyed this Top Email Marketing Apps guide, and that you’re now more equipped to choose the right app for you.
Pro-tip: Many of these email marketing tools offer free trials, so sign up for a few of those and test out the tools for yourself. This way, you can get a gauge of which apps are easier and more intuitive to use, and which are too clunky and/or too complex for your taste.
Here’s to finding your perfect email marketing software, and taking your email marketing efforts to the next level!