Email marketing has been around for ages, but that doesn’t mean you should neglect it and focus your efforts on newer, more novel channels and strategies.
Why do we say so? First and foremost, email remains one of the most worthwhile channels to invest in. Consider this: for every $1 that you spend on email marketing, you’ll get $44 back on average.
And if you think email is plateauing, well, think again. In 2017, there were 3.7 billion email users worldwide; this figure is projected to grow to 4.3 billion users in 2022, which is half the world’s population.
Want to fine-tune your email marketing strategy, and start maximizing the returns that you get from email? The first thing you’ll have to do is choose a great email marketing app that comes with all the functions and features you need.
In this article, we round up 7 best email marketing apps that are highly popular amongst marketers, plus 3 up-and-coming apps that are worth trying out as well. Read on to find out more!
Table of Contents
Best Email Marketing Apps You Won’t Go Wrong With
These 8 email marketing apps are known to be the best of the best. You won’t go wrong with them!
GetResponse is an all-in-one marketing platform that you can use to create email campaigns, set up landing pages, host webinars, and more.
For users who are only interested in the app’s email marketing features, the basic “Email” plan will suffice.
If you want to use GetResponse as a CRM solution and use it to host webinars, you’ll have to sign up for one of their premium plans.
- Spam score
- Time Travel and Perfect Timing
- Marketing automation
First up, GetResponse comes with a “Spam score” function that’s pretty handy.
How does this work? When you preview your email, the app will automatically calculate a Spam score that reflects the likelihood of your email being marked as Spam.
If your score is dangerously high, then you’ll want to tweak your newsletter (use less salesy terms, decrease the HTML to text ratio, etc) before sending it out.
Another one of GetResponse’s unique features is “Time Travel” and “Perfect Timing”.
Time Travel allows you to deliver newsletters to recipients based on their local time — so if you schedule your newsletter to go out at 3 PM, the app will auto-calibrate so that your subscribers from across the globe ALL receive your newsletter at 3 PM, their time.
Perfect Timing, on the other hand, is an optimization feature that predicts the best time of day to send mail to your subscribers.
This takes the guesswork out of email — instead of manually A/B testing your campaigns to figure out the best timing for your emails, you can simply use this feature instead!
Last but not least, GetResponse’s marketing automation function also packs in a ton of value.
More specifically: using GetResponse, you can trigger different steps of a workflow based on when your subscriber enters your list.
Say you’re running a special offer to grow your email list, and you’ve specified that the first 10 people who subscribe will get access to a video course worth $200.
With GetResponse, you can set it up such that your first 10 subscribers who sign up are pushed to a separate workflow — here, they’ll receive an email containing the link to the video course.
Pricing: Plans start from $15 per month.
Integrations: You can connect GetResponse to 100+ apps like Facebook Lead Ads, Salesforce, Google Sheets etc. using connector apps like Automate.io. Below are a few most popular integrations you can use right away:
Marketing & Lead Generation Apps:
Create new contacts in GetResponse from new leads in Facebook Lead Ads
Add contacts to GetReponse list from new rows added in Google Sheets
Add new contacts in GetResponse from form entries in Unbounce
Create new contacts in HubSpot CRM on a New Contact in GetResponse
Add contacts in GetResponse on a New Contact in Infusionsoft
On a new customer in Shopify create a new contact in GetResponse
Add new customers in WooCommerce on a new contacts in GetResponse
Best suited for: Marketers and business owners who are familiar with setting up automated email campaigns.
While GetResponse delivers a top-notch marketing automation suite that’s highly powerful and customizable, it doesn’t come with any in-built workflow templates. If you’re new to automation, and you’re hoping to rely on pre-built templates, then GetResponse probably isn’t the best fit for you.
MailChimp is one of the most popular email marketing apps out there, with most companies who are looking to experiment with email marketing defaulting to this app.
Why is MailChimp so well-received? First of all, setting up a MailChimp account is both easy and straightforward — even those who are completely new to email marketing find it relatively easy to get their bearings with MailChimp.
Of course, there’s also the fact that MailChimp offers a Free plan.
If you’re on this plan, you can send up to 12,000 emails to 2,000 subscribers per month, and you even get access to Mailchimp’s marketing automation function. Pretty sweet!
- Best email designer
- Many integrations
- Best delivery rates
- Advanced segmentation option to send extremely personalized emails
First and foremost, we love MailChimp’s email designer, which is easy and intuitive to use.
Once you create a campaign in MailChimp, you’ll get access to 80+ pre-built templates, all of which are mobile-responsive.
You can either choose a template based on its look and feel, or go off the goal you want to achieve (your options include: Sell Products, Make An Announcement, Tell A Story, Follow Up, Educate, etc).
After choosing your template, the next step is to use the visual editor to customize the template.
You have access to all your editing tools on the right, and your changes will reflect in real-time in the preview panel on the left.
Moving on… email designer aside, MailChimp also offers a whopping 700+ integrations, which means it’s the most heavily supported email marketing service by far.
Last but not least, Mailchimp’s deliverability rates are generally pretty high.
That said, Mailchimp does detail the steps it takes to maintain a great sending reputation (which affects deliverability).
For instance, every time a MailChimp user sends a campaign, the app’s automated abuse-prevention system, Omnivore, scans the campaign to identify addresses that might affect the delivery of the campaign.
Pricing: Plans start from $0 per month.
Integrations: You can connect MailChimp to 100+ apps like Facebook Lead Ads, Salesforce, Google Sheets, Shopify etc. using connector apps like Automate.io. Below are a few most popular integrations you can use right away:
Marketing & Lead Generation Apps:
Push new Facebook leads to an automation in MailChimp
Import MailChimp subscribers from new rows added in Google Sheets
E-Commerce & Payments Apps:
Add Customer in Shopify on a New Subscriber in MailChimp
Create new Customer in WooCommerce on a New Subscriber in MailChimp
Add a Subscriber to Automation in MailChimp on a New Customer in Stripe
Add or Update a Subscriber in MailChimp on a New Contact in HubSpot CRM
Add or Update a Contact in Salesforce on a New Subscriber in MailChimp
Best suited for: Startups and small companies on a tight budget. Quality email marketers who have a set of independent campaigns to send out based on seasonality or a recurring newsletter or even a specific announcement campaign.
MailChimp’s Forever Free plan is perfect for companies who can’t afford to spend much on email marketing. With this plan, you get to send up to 12,000 emails to 2,000 subscribers each month.
You won’t be able to use all the reporting and testing features, and your subscribers will see a small Mailchimp banner in your newsletter’s footer… but considering that it won’t cost you a single cent, we say: go for it.
Aweber is an email marketing platform that’s particularly popular amongst small businesses and entrepreneurs.
This email marketing app has been in business since 1998, and they keep improving upon their product to bring value to their users.
- Flexible opt-in process
- Best autoresponder
- Split testing opt-in forms to increase subscriber base
- Near about 700 responsive email templates (across devices)
Aweber’s flexible opt-in process helps it stand out from the crowd.
More specifically: Aweber allows its users to choose whether their subscribers are added via a single or double opt-in.
With a single opt-in, your customer will be subscribed immediately after completing a form. If you use a double opt-in, your customer will have to click on a link in a confirmation email to complete their subscription.
Most email marketing apps only come with one option, so it’s nice that Aweber allows for more flexibility in this area.
Pricing: Plans start from $19 per month.
Integrations: You can connect Aweber to 100+ apps like Facebook Lead Ads, Salesforce, Wufoo, GoToWebinar etc. using connector apps like Automate.io. Below are a few most popular integrations you can use right away:
Marketing & Form Apps:
Add a Subscriber in AWeber on a New Lead in Facebook Lead Ads
Add new registrants in GoToWebinar from new subscribers in AWeber
Add a Subscriber in AWeber on a New Form Entry in Wufoo
CRM & Payment Apps:
Add a Subscriber in AWeber on a New Contact in Infusionsoft
Add a Customer in Stripe on a New Subscriber in AWeber
Best suited for: The simple & easy-to-use features would help a newbie in the email marketing domain. Best for businesses who look forward to understanding their campaigns in depth and get insights. Aweber’s team provides excellent support for its customers to understand their campaign metrics.
Aweber has won awards in the US National Customer Association’s Stevie Awards for three consecutive years (2016 to 2018), and we can see why.
The company offers a great deal of support to its customers; you can reach them via phone, email, AND live chat (in contrast, the majority of the other email marketing apps only offer email and/or live chat).
Plus, Aweber doesn’t hide their phone number or email details deep within their site, or make you click through a knowledge base before you can submit a query. They display their contact details loud and proud, and getting in touch with them is a breeze.
If you foresee yourself needing help with your email campaigns, then definitely consider Aweber!
ConvertKit is a creator-focused email marketing tool that caters to bloggers and entrepreneurs. That said, it’s also a great tool for businesses and small companies.
This email marketing app has earned great reviews from several marketing experts and influencers, including Pat Flynn and Joanna Wiebe.
While ConvertKit is more pricey than most of the other apps in this list, they bring a ton of value to the table.
- Tag-based system
- Drag & drop sequence builder
ConvertKit operates using a nifty tag-based system, which makes it easier for marketers to segment and target subscribers. With this system, you can tag a subscriber according to their behavior (email opens, link clicks, etc).
ConvertKit even allows you to tag and target a subscriber based on how they behave on your website — just install their WordPress plugin, so you can track their activity across your website.
Tag-based system aside, we also like ConvertKit’s drag & drop sequence builder.
The builder works like a dream; it’s highly streamlined, and it displays your workflows in the context of whatever goal you’re trying to achieve.
If you intend to make automation a key part of your email marketing strategy, we’d say it’s worth it investing in ConvertKit. Their drag & drop sequence builder allows you to create complex sequences with zero fuss, and it also gives you a bird’s eye view of your workflow(s).
Pricing: Plans start from $29 per month.
Integrations: You can connect ConvertKit to 100+ apps like Facebook Lead Ads, Salesforce, Wufoo, Eventbrite etc. using connector apps like Automate.io. Below are a few most popular integrations you can use right away:
Marketing & Form Apps:
Add Subscriber to Sequence in ConvertKit on a New Lead in Facebook Lead Ads
Add Subscriber to Sequence in ConvertKit on a New Row in Google Sheets
Add Subscriber to Sequence in ConvertKit on a New Form Entry in Typeform
CRM & Payment Apps:
Add or Update a Contact in Salesforce on a New Form Subscribed in ConvertKit
Add a Customer in Stripe on a New Form Subscribed in ConvertKit
Best suited for: Companies who rely on automated email sequences heavily.
If you need to create an automated email sequence, there’s really no comparison – ConvertKit’s drag & drop sequence builder is really the best of the best.
ActiveCampaign isn’t just an email marketing app — it’s more of an end-to-end marketing platform that comes jam-packed with features.
If you sign up for the “Plus” plan, for instance, you get access to ActiveCampaign’s CRM software (complete with sales automation, contact, and lead scoring), etc.
Since we’re focusing on email marketing apps in this article, though, we’ll be evaluating ActiveCampaign based on its email marketing features, not on how it stacks up as a CRM or sales tool.
- List segmentation
- Robust A/B testing
When it comes to list segmentation, ActiveCampaign allows you to segment your subscribers using both lists and tags.
Both systems come with their own pros and cons — so it’s great that ActiveCampaign lets you decide which best suits your needs.
Next, ActiveCampaign also comes with a top-notch A/B testing feature.
With ActiveCampaign’s A/B testing, you can:
- Choose when you want to determine a winner (during your test, or after your test has concluded).
- Decide on the split of traffic between different variants.
- Decide how the winning message is determined (best click rate or best open rate).
Best of all, ActiveCampaign even comes with a function that allows you to test an ENTIRE automation workflow.
All in all, this is the app to beat when it comes to A/B testing.
Pricing: Plans start from $17 per month.
Integrations: You can connect ActiveCampaign to 100+ apps like Facebook Lead Ads, Salesforce, Unbounce, PayPal, Calendly etc. using connector apps like Automate.io. Below are a few most popular integrations you can use right away:
Marketing & CRM Apps:
Add or Update a Contact in Active Campaign on a New Lead in Facebook Lead Ads
Create a new Contact in Active Campaign from a New Form Entry in Unbounce
Add or Update a Lead in Salesforce on a New Contact in Active Campaign
E-Commerce & Payment Apps:
Add or Update Customer in Shopify on a New Contact in Active Campaign
Add a Deal in Active Campaign on a Successful Sale in PayPal
Best suited for: Advanced email marketers who intend to focus on A/B testing.
As mentioned, ActiveCampaign comes with a highly rigorous A/B testing feature. Not all email marketing apps allow you to split-test your campaigns to this degree (for instance, some might only give you the functionality to test email subject lines).
On top of this, ActiveCampaign’s A/B testing campaign reporting also blows all the other email marketing apps out of the water.
Bearing this in mind, if you want to make A/B testing a key part of your email marketing strategy, ActiveCampaign is the way to go!
Drip bills itself as the world’s first ECRM — eCommerce CRM system — and if you’re looking for a sales and marketing automation platform designed specifically for the eCommerce, this app will be right up your alley.
Drip’s goal is to allow its user to focus on the “human side” of eCommerce. As the team behind Drip puts it, checking out a new coat should feel just as intimate as buying a pop from Dave at the corner store.
- Clean sequence builder
- eCommerce integrations
Drip’s clean sequence builder makes it easy for marketers to get started with email automation.
If you want to set up a simple automation rule, you can do this using “Rules”. If you’re building something more complex, then use “Workflows” instead.
As compared to other apps’ sequence builders, Drip’s is definitely a lot more intuitive, and comes with a simpler interface.
For instance, when you click on the Workflow builder, you’ll be prompted to choose what step you want to add (Action, Decision, Fork, Goal, etc).
Depending on which step you choose, this will open up more options to choose from.
You’re basically guided through the entire process; this makes it easy for you to get your automation sequence up and running quickly.
Apart from its sequence builder, Drip also gets extra brownie points from the wide range of eCommerce tools and platforms that it integrates with. (For the full list, check out this link).
Pricing: Plans start from $49 per month.
Integrations: You can connect Drip to 100+ apps like Facebook Lead Ads, Salesforce, Unbounce, PayPal, Calendly etc. using connector apps like Automate.io. Below are a few most popular integrations you can use right away:
Add or Update a Subscriber in Drip on a New Lead in Facebook Lead Ads
Add or Update a Subscriber in Drip on a New Form Entry in Typeform
CRM & Payment Apps:
Add or Update a Person in Pipedrive on a New Subscriber in Drip
Add or Update a Subscriber in Drip on a New Customer in Stripe
Best suited for: Marketers or business owners in the eCommerce industry.
If you want to promote your eCommerce store, there’s really no email marketing app that can rival Drip.
Constant Contact might seem like an old-school email marketing app — but you’d be surprised; it still manages to hold its own against other newer apps.
If you’re looking for a basic email marketing solution, and you don’t particularly want to pay for all the extra bells and whistles, then you might find Constant Contact a good fit.
- Email templates
- Marketing calendar
First up, Constant Contact comes loaded with hundreds of email templates.
These are all mobile-optimized, and you can utilize the drag and drop editor to edit and customize them to better suit your needs.
On top of that, Constant Contact also features a marketing calendar that you can use to keep track of all your email marketing campaigns.
To access this, log in to your account and navigate to the “Campaigns” page, then click the calendar icon on the top right corner of the screen.
Here, you can view past emails you’ve sent out; when you click on a past campaign, this will trigger a pop-up box that details the results of your campaign.
US holidays are pre-populated in the monthly calendar view — this makes it easy for you to keep an eye out for upcoming holidays and events, and schedule your campaigns to capitalize on these events.
Pricing: Plans start from $20 per month.
Integrations: You can connect Constant Contact to 100+ apps like Facebook Lead Ads, Salesforce, WooCommerce, PayPal etc. using connector apps like Automate.io. Below are a few most popular integrations you can use right away:
Marketing & CRM Apps:
Add or Update a Contact in Constant Contact on a New Lead in Facebook Lead Ads
Add or Update a Contact in Constant Contact on a New Registration in Eventbrite
Add or Update a Contact in Constant Contact on a New Form Entry in Wufoo
Add or Update a Lead in Salesforce on a New Contact in Constant Contact
Add or Update Customer in WooCommerce on a New Contact in Constant Contact
Add or Update Customer in Shopify on a New Contact in Constant Contact
Best suited for: Marketers who want to run basic, non-complex email campaigns.
The upside? Constant Contact is straightforward and easy to use — there isn’t much of a learning curve here.
The downside? This email marketing app provides users with limited functionality — there’s no automation workflow feature, you can’t A/B test, and you don’t have the ability to build forms.
All in all, we’d say this is a decent starter app for marketers who just want to build basic campaigns and get their feet wet.
New and Noteworthy Email Marketing Apps:
None of the above email marketing apps fit the bill? Check out these three up and coming apps that are making a splash in the email marketing industry!
Sendlane’s strength lies in intelligent, behavior-based email automation.
This email marketing app features an easy-to-use visual workflow builder which allows you to personalize your campaigns to be hyper-relevant to your subscribers.
Sendlane also comes with a robust event tracking function that allows marketers who dig deep and identify exactly how much revenue each revenue is generating.
- Landing page builder
- Automatic list hygiene
- Optimized sending
To be clear, Sendlane isn’t the only email marketing app to offer a landing page builder.
That said, other apps’ builders are perfunctory at best; Sendlane, on the other hand, features a robust builder that gives you all the functionality you could want or need.
More specifically, Sendlane’s landing page builder comes with elements such as grids, countdown timers, embeddable forms, and even exit-intent popups.
If you aren’t a natural-born designer, you’ll also appreciate the fact that you get access to 50+ pre-built templates.
All in all, we’d say Sendlane’s landing page builder is powerful enough for you to solely rely on it for all your landing page needs — you don’t need to pay for extra tools such as Instapage or Unbounce.
Landing page builder aside, Sendlane also comes with an Automatic List Hygiene feature that automatically removes subscribers based on poor engagement metrics.
Sendlane gives you the ability to define the threshold, so you can set it up however you want, and the app will purge your list in real-time, based on your criteria.
Why is this important? Well, maintaining your list properly improves your open rates, helps with deliverability, and increases the chances of your emails landing in your subscribers’ “Primary” inbox, not their Spam folder.
With Sendlane, you don’t need to set aside them to prune your list; the system will do all the work for you!
Finally, Sendlane also comes with an Optimized Sending feature that functions pretty similarly to GetResponse’s Perfect Timing.
With this feature, Sendlane takes previous campaign data into consideration and uses this data to trigger your email at a time that’s optimal for each individual subscriber.
Pricing: Plans start from $18 per month.
Best suited for: Businesses targeting clients all over the world & need perfectly timed emails. Marketers looking to build their subscriber list & automate follow-ups.
If you serve customers worldwide, then Sendlane’s “Optimized Sending” feature will definitely come in handy. With this feature, you no longer need to manually work out what timezone each customer is in, and schedule your email campaigns accordingly.
Last but not least, we have Sendinblue, which is an emailing marketing app platform for businesses who want to leverage email and SMS campaigns to reach out to their customers.
This app might not be as established as some of the industry heavyweights, but they’ve already got 50,000 companies using their platform — perhaps due to their $0/month plan, which allows users to send up to 300 emails per day to unlimited contacts.
- Marketing automation
- Landing page builder
- SMS marketing tool
First up, Sendinblue comes with decent marketing automation capabilities, which is pretty surprising considering its low price point.
The app’s automation feature is workflow-based, and it allows you to trigger actions based on how your subscriber behaves (both within your email and on your website).
You can even assign lead scores to your subscribers — this helps you segment and target your subscribers more effectively.
If you’re new to automation, and you’re looking for an easy way to get everything up and running quickly, check out the basic workflow templates that you can play around with.
These include: Welcome Message, Birthday Message, Abandoned Carts, Page Visit, Website Visit, Product Purchase, and activity-based templates.
Like Sendlane, Sendinblue also offers a landing page builder — but note that you can only use the editor if you’re on a Premium or Enterprise plan.
If you do have access, you’ll find Sendinblue’s landing page builder sleek and modern. You can choose from pre-built templates, or build your own page from scratch.
Last but not least, Sendinblue comes with an SMS marketing tool, which is great for companies who want to do multichannel marketing.
With this feature, you can build personalized SMS marketing campaigns, and send transactional SMS messages to your users.
Pricing: Plans start from $0 per month.
Best suited for: Marketers who want to send low cost bulk emails with an SMS option.
Sendinblue is one of the most cost-effective email marketing apps that you’ll find, hands down.
If you’re looking for bang for your buck, and you want to experiment with adding SMS messaging to your marketing strategy, definitely give SendinBlue a try.
MailerLite is an all-in-one email marketing app that comes with an email automation tool, a landing page builder and even a pop-up builder.
Like MailChimp, MailerLite offers a Forever Free plan, but note that users on this plan do NOT have access to any email templates.
- Auto resend
MailerLite comes with an RSS-to-newsletter feature, which is handy for companies or bloggers who want to send automated emails filled with content from an RSS feed.
All you need to do is enter the URL of your RSS feed, pick a subject and a template, and decide who your newsletter should go out to. From there, the app will trigger your emails automatically, using content from your feed.
This allows you to reach out to your subscribers, and keep them revisiting your blog or website with minimal effort on your part.
Another useful feature that MailerLite offers is Auto Resend. This is useful for when you want to create follow-up emails for subscribers who didn’t open/click on your previous email, but you’re working with a broadcast campaign (which can’t be set up like an automated campaign).
How do you use this feature? Simply specify how you’d like to resend your campaign (with a different subject line, or with a different message, etc), and MailerLite will go ahead and do this for you.
Pricing: Plans start from $0 per month.
Best suited for: Companies that rely heavily on RSS feeds and broadcast campaigns.
A Final Word On Choosing The Best Email Marketing App
|App Name||Best Features||Best Suited For|
||Marketers and business owners who are familiar with setting up automated email campaigns.|
||Quality email marketers sending independent campaigns like seasonal, newsletter or announcement emails.|
||Newbie email marketers and large teams who require excellent support|
||Companies who rely on automated email sequences heavily.|
||Businesses looking for full suite & advanced marketing automation with CRM features. Teams looking to best optimize their email marketing|
||Marketers or business owners in the eCommerce industry|
||Marketers who want to run basic, non-complex email campaigns.|
||Businesses targeting clients all over the world & need perfectly timed emails. Marketers looking to build their subscriber list & automate follow-ups|
||Marketers who want to send low-cost bulk emails with an SMS option.|
||Companies that rely heavily on RSS feeds and broadcast campaigns|
Alright, that’s a wrap! We hope you enjoyed this Top Email Marketing Apps guide, and that you’re now more equipped to choose the right app for you.
Pro-tip: many of these email marketing apps offer free trials, so sign up for a few of those and test out the apps for yourself.
This way, you can get a gauge of which apps are easier and more intuitive to use, and which are too clunky and/or too complex for your taste.
Here’s to finding your perfect app, and taking your email marketing efforts to the next level!