In 2013, Google rolled out an update for Gmail which completely changed email marketing forever – Tabbed Inbox. With Tabbed Inbox, Google made it easier for the users to organize their emails by dividing it into five tabs based on the email content: Primary Tab: People consider this…
Email marketing has been around for ages, but that doesn’t mean you should neglect it and focus your efforts on newer, more novel channels and strategies. Why do we say so? First and foremost, email remains one of the most worthwhile channels to invest in. Consider this: for…
New year, new marketing trends. As marketers, it’s important for us to stay at the top of our game, and keep abreast of the latest marketing automation trends. Here’s the good news: we’ve done the research, and put together a comprehensive list of marketing automation trends for 2019.…
If you’re new to the world on Facebook ads, and you want to learn how to set up and optimize a Facebook campaign, you’re at the right place! In this Facebook Ads Guide, we walk you through how to set up your very first campaign, plus give you Facebook advertising…
Typical SaaS conversion rates are pretty dismal. A consensus of Quora experts put the average conversion rates between 3-5% with great being 8%. On its part, Sixteen Ventures, a SaaS consultancy firm, says it’s about 3% (based on industry research). Totango, a customer success platform, has rather low…
I admit: Facebook lead ads make lead generation quite simple. Instead of trying to get users to visit a landing page, they allow you to collect customer data directly on the social network. So in this post, I’m going to walk you through exactly how to do that.…
According to a McKinsey research, salespeople spend less than half of their time actually selling. And about 20% of their time goes into acquiring data and getting to know their prospects. However to sell you need as much data as possible to help understand your customers better. This…
When I started my career, digital marketing was simple. Marketing was not ‘automated’, social media wasn’t so popular, and ranking on Google was easy! That was 14 years ago, a lot has changed since then. Today dozens of new products are launched every day, and in the recent…
