Note: This post is a guest post by Kelly Forst, Marketing Specialist @AWeber Email marketing automation is so important — especially when it comes to communicating with your prospects and customers. Email marketing automation is a powerful tool to deliver the right messages, to the right people, at…
As you kick-start marketing activities to generate leads, you will find that growing an audience is not as easy as it seems. Email is one of the best marketing tools to connect to your prospects is email, so growing your email list is essential to creating your customer…
This article is from our guest writer. We’re always searching for brilliant writers who can share their knowledge and experience with our readers. If you have something for us, write to us here. If you run an e-commerce site, you don’t really have a chance to interact with…
In 2013, Google rolled out an update for Gmail which completely changed email marketing forever – Tabbed Inbox. With Tabbed Inbox, Google made it easier for the users to organize their emails by dividing them into five tabs based on the email content: Primary Tab: People consider this…
Email marketing has been around for ages, but that doesn’t mean you should neglect it and focus your efforts on newer, more novel channels and strategies. Why do we say so? First and foremost, email remains one of the most worthwhile channels to invest in. Consider this: >for…
Typical SaaS conversion rates are pretty dismal. A consensus of Quora experts put the average conversion rates between 3-5% with great being 8%. On its part, Sixteen Ventures, a SaaS consultancy firm, says it’s about 3% (based on industry research). Totango, a customer success platform, has rather low…
According to a McKinsey research, salespeople spend less than half of their time actually selling. And about 20% of their time goes into acquiring data and getting to know their prospects. However to sell you need as much data as possible to help understand your customers better. This…
