Email in Gmail primary folder

The Complete Guide to Landing Your Email in Gmail’s Primary Tab

In 2013, Google rolled out an update for Gmail which completely changed email marketing forever – Tabbed Inbox. With Tabbed Inbox, Google made it easier for the users to organize their emails by dividing it into five tabs based on the email content: Primary Tab:…

10 best email marketing apps

10 Best Email Marketing Apps of 2019

Email marketing has been around for ages, but that doesn’t mean you should neglect it and focus your efforts on newer, more novel channels and strategies. Why do we say so? First and foremost, email remains one of the most worthwhile channels to invest in.…

How to engage with customers after checkout

8 Best Practices for High-Impact User Onboarding Emails

Typical SaaS conversion rates are pretty dismal. A consensus of Quora experts put the average conversion rates between 3-5% with great being 8%.  On its part, Sixteen Ventures, a SaaS consultancy firm, says it’s about 3% (based on industry research). Totango, a customer success platform,…

lead enrichment tools

Lead Enrichment Tool that Increases Revenue and Cuts Down your Sales Force

According to a McKinsey research, salespeople spend less than half of their time actually selling. And about 20% of their time goes into acquiring data and getting to know their prospects.  However to sell you need as much data as possible to help understand your…