`Here’s the thing… most casual Google Sheets users don’t even know that add-ons exist.

If you’re new to Google Sheets add-ons, to put in simple terms – these are extensions that give your Google Sheets added functionality. They’re super useful and make your sheets even more powerful!

Be it for marketing and sales, data analysis, template, and styling; Google Sheets has varied powerful add-ons for all purposes.

To make the work easy for you, we’ve tried and tested numerous add ons under various categories and come up with this list.

So, let’s get started to understand how do you explore add ons and add them to your Google Sheet?

To access add-ons, open up a new Google Sheet, click on “Add-ons” from the top menu, and then on “Get add-ons” from the drop-down list.

Once you’re through, you can use the text box at the top to search for add-ons.

From there, either click on the name of the add-on to learn more about what it does, or click the blue button to download it immediately.

Cool, you now know how to search for and install add-ons. There are more than 250 add-ons available but here, in this article, we’ll be sharing the top 15 add-ons that we recommend!

Google Sheets Add-Ons for Marketing and Sales

Email Address Extractor

Do you wish to build a full list of your email contacts in your Google Sheets without any manual effort?

You needn’t do this manually but can use a Google Sheets Add On – ‘Email Address Extractor’, which looks up all the email messages in your Gmail account, extracts them and adds it to a specific spreadsheet.

From where all can you extract email addresses? This add-on lets you extract email addresses and names from the message body, subject, To, CC, BCC, From and Reply-To fields of your Gmail account.

You can specify logic on what email addresses you wish to extract, be it the labeled emails or the entire inbox. Not just that, you can also parse the email’s subject and message body for these email addresses.

Let’s consider an example to understand this better.

You’ve set up a contact form on your website inviting guest contributors for your blog and receive the responses on your Gmail. It’s quite a task to skim through all the answers and collect email addresses from your inbox manually.

You can add this ‘Email Address Extractor’ on emails that are labeled ‘Guest Post Contributors’ in this case. By doing this, these leads would be added to your Spreadsheet automatically.

Pro Tip: You can also send personalized replies to these leads by setting up a simple integration between Google Sheets & Gmail. So, whenever you have a new lead on a row in Google Sheet, you can send an email from Gmail like this:


We all know email is the fuel for sales and marketing teams to run their outbound campaigns.

Are you working on those cold emails? Hunter is a great tool that allows you to find email addresses directly inside your spreadsheets.

Its powerful features like Domain Search feature, you can enter a domain name to find all the email addresses that have public sources. Along with that, there’s also the Email Finder, which helps you enrich a list of people with email addresses and also verify them. If the email address related data is public, you can even understand the role of that user in that domain.

Let’s have a look at an example wherein you wish to send a campaign to users in the domain ‘google.com’. To start, you need to pull in those email addresses with domain ‘google.com’ onto a spreadsheet.

Here’s how you do it:

Now, you’re all set with your database populated on the Spreadsheet. Let’s go a step further to reduce your manual work of the outreach process!

Pro Tip: Automate.io lets you connect your Google Sheet to CRM & Email apps to run your outbound campaigns.

Connect Google Sheets to your choice of CRM and sync your leads to your CRM:

Connect Google Sheets to your Email Marketing App and Trigger Automated Emails:

Mail Merge

Are you worried that your emails aren’t landing in the Gmail Primary Tab? One of the best tips is to send out personalized emails & right from the Gmail App.

Mail Merge is a nifty Google Sheet extension that allows you to create email campaigns with Gmail and Google Sheets. And, you can even personalize and track each email sent. Once you have a list of emails on your sheet, this add-on will help you. Be it for holiday campaigns, event promotions, or even cold-outreach; this addon works wonders!

What’s cool about this add-on?

This add on will let you add different attachments for each recipient, add emojis or animated GIFs, and even schedule your messages.

It has a free version that will let you send 50 emails per day and the quota for premium plan (that starts from $29/yearly) ranges from 300 – 1500 emails.

Google Sheets Add-Ons for Reporting

Google Analytics

Google Analytics is a powerful tool used by marketers to analyze their website and other related metrics. With Google Analytics add on for Google Sheets, website owners can access all of their website data within Google Sheets.

Users can organize and view the data in the way they wish to by adding data visualizations in dashboards. Once you get to pull in this vast data into Google Sheets, you can slice and dice your massive data using tons of Google Spreadsheet Formulas.

You can also create customized reports on Google Sheets with this data. Along with creating reports, users can also schedule reports to run automatically and depict the current data.

Utilize the power of Google Sheets by using this Google Analytics add on to make critical business decisions at ease.

Here’s how you can create a simple dashboard in Google Sheets using this add on:

Read more about this addon here.

Search Analytics For Sheets

Are you a heavy user of Google Search Console and would love to play around with your data to get actionable insights?

‘Search Analytics for Sheets’ Add On helps you get all your search console data onto sheets automatically. It provides insights into your website’s performance based on search queries, keywords, clicks, impressions, CTR, etc.

So, don’t bother manually switching tabs between your Google Search Console and Google Sheets…

Use this add on to retrieve data and create automatic backups from your search console to your Google Sheets!

Let’s look at an example:

Source: Search Analytics for Google Sheets


As a PPC marketer, you’d be juggling between ad networks, analyzing data, optimizing and running data-heavy campaigns!

So, you’d already know, the critical part of running successful paid campaigns is analyzing the campaign performance reports to optimize your campaigns further. Managing reports across different ad platforms and pulling data from each of them can be the rate-determining step!

So if you’re still manually exporting your ad data from the ad networks you use, it’s time to say goodbye to that process!

With this AdStage Google Sheets Add-on, you can pull your Google Adwords, Facebook Ads, Bing Ads, Twitter Ads, LinkedIn Ads, and Quora Ads data directly into your spreadsheets. Doing so, you simplify your workflow!

Not just eliminate your manual work, it’ll help you analyze your campaigns from a higher performance level. Like, you can view how much you’ve spent across all campaigns and networks, and see what network works best for you in terms of CAC (cost per acquisition), etc.

Here’s how can you add AdStage Add On:

Pro Tip: If you’re generating leads via Facebook, we have an easy method to pull in your Facebook Lead Ads data automatically to Google Sheets. All of this, by setting up the workflow once and letting the automation do the work for you.


Need to merge data from your Google Sheets to a Google Doc or another Google Sheets?

autoCrat Google Sheet Add on lets you merge information from Google Sheets to other formats like documents and PDFs. You can convert, share, and style your data accordingly.

It’s a free Google Sheet Add on used by educators, tutors, students, and researchers to quickly convert sheets data to documents, PDFs, and even slides!

Learn more about the complete process of getting started with autoCrat here.


Supermetrics helps you sync marketing metrics from 50+ data sources into Google Sheets. With this tool, you can turn your Google Sheets into a full-blown marketing reporting system!

It might seem similar to AdStage, but it provides data sync not just from ad networks but also other marketing sources like Mailchimp, SEMrush, Moz, LinkedIn, etc.

Make your Marketing Reporting easier on Google Sheets with the Supermetrics Add On. This Add On is free for a few of the data sources like Mailchimp, SEMrush, etc.

Below is a video to show it works:

While it is time-consuming to run queries every time and generate reports, it’s always better to automate tasks of data sync so that you can focus on other things.

Pro Tip: Make the most out of your marketing campaigns by automating data sync between your apps!

Automate.io lets you connect 100+ apps to Google Sheets. Choose the app you wish to connect to Google Sheets and leave the sync on autopilot.

Google Sheets Template and Styling Add-Ons

Template Gallery

This add-on gives you access to a wide range of professionally designed templates, including:

  • Calendars
  • Schedules
  • Invoices
  • Timesheets
  • Budgeting tools
  • Letters
  • Resumes
  • Financial calculators

Once you find a template that you’d like to use, click on the “Copy to Google Drive” button, and you’ll be able to find a copy of the template in your drive.

Table Styles

Is the inconsistent formatting in your Google Sheets driving you mad? Don’t sweat it — use Table Styles to apply a uniform style to your tables in one click!

Be it custom colors, font, bold or italic, background colors; you can customize the template to your choice and apply it across all sheets.

How does it work?

  • Select the range of cell or sheet you wish to style
  • You can choose from the styles from the gallery

What you can also do is, select the range of cells that is already styled and create this as a template to style further other cells.

Power Tools

Power Tools is an all-in-one smart toolbar that gives you the ability to Change case, Sum by color, Remove duplicates, Split, merge, and compare, Find data, and Clean up data.

And more. Power tools add on is a set of near about 30 tools that are categorized under these functionalities:

  • Smart Toolbar: It includes find & replace, sum, count colored cells, change text case, freeze and unfreeze rows, unmerge, unpivot tables, etc.
  • Dedupe and Compare Data: Remove duplicates, compare columns and identify duplicates, highlight duplicates, etc.
  • Merge Sheets: Merge cells in rows & columns, merge two google sheets by columns, vlookup data, combine duplicate rows and merge to unique, etc.
  • Work with Text: Capitalization, change the upper case to lower case & vice versa, replace characters, etc.
  • Remove unwanted data: Get rid of specific strings, remove line breaks, remove specific characters, etc.
  • Split toolset: Separate values by any character or string, separate first and last name, etc.
  • Randomize: Shuffle values in rows, columns, or the entire range, generate random data.
  • Try out the formula tools: Convert formulas to values, autosum columns, add new calculations at once, etc.
  • Clear contents in Google Sheets by type: Erase any combination of data types from the selected range
  • Convert data format: Convert text-formatted numbers and dates to numeric and date format

Power Tools Add On will soon become your best friend! So instead of juggling between different add ons, get this one to solve the purpose. Read more about Power Tools and their in detail functionalities here.

Additional Add-Ons

Translate My Sheet

Are you working with multi-lingual data?

With this add-on, you can translate a selected range of cells or your entire sheet with a few clicks of a button. And that too, across 100 languages. This is one of the essential Google sheets tips and tricks.

Here’s how you’ll do it:

  • Select the ‘Source Language’ and the ‘Target Language’
  • Select the range of cells or the sheet
  • You can choose if you wish to override the cells with new target language or create a duplicate of the same

Interestingly, you can also change the background of the translated cells to make them stand out.

Save As Doc

Sometimes the text in your cells are so lengthy; they get pretty hard to read.

To remedy this, use the Save As Doc Add On to convert your Google Sheets into a Google Document. All your data will instantly become more readable!

An exciting way to use this: If you’re collecting form submissions on your Google Sheets wherein there are chances to encounter long answers, this add on will make your form submissions more readable.

Here’s how you can make sure you can read between the lines:

Pro Tip:
Firstly, automate the process of Form Submissions to Google Sheets. Map the fields and save yourself from hours of manual work.

Next, use this Add on to convert the specific sheet data field to Google Docs.

Advanced Find & Replace

If you want to find and replace data in cells across multiple sheets, definitely use Advanced Find & Replace.

This add-on searches the values, formulas, notes, and hyperlinks of all your Google Sheets at once, and helps speed up the process. It is case sensitive, so if you’re searching for a particular name, make sure to type it as it is.

Other than find & replace, this add on will also help you export the data you’ve seen based on your search.

Here’s what you need to do:

  • Go to the ‘Advanced Find & Replace’ add on
  • Choose the type of data for search and click ‘Find All’
  • You can either replace or export the entries you just searched

Pricing:  Free for 30 days and later on $33.60/yr.

Let’s take an example. If you wish to replace all your links on your Google Sheets from ‘HTTP’ to ‘HTTPS’, it’s easy as 1,2,3.

Random Generator

Need to generate a random set of data to use in your Google Sheets?

This add-on allows you to quickly fill a range of cells with random values, including passwords, numbers, booleans or dates. You can also specify if you’d want to generate unique data.

All you have to do is:

  • Select the cells of the Spreadsheet where you’d want to fill in data
  • Choose the type of random data you want
  • Click on Generate

The types of data that you can generate are Integers, Real, Boolean, Date, Custom List, and Strings.

Be it for creating strong passwords, or working on projects where you need dummy data to be filled in your sheet, this Random Generator Add On, will have your back.

Pricing: Free for 30 days and later on $15/yr.


So, these were the best & most useful Google Sheets Add Ons that you can start using right away to supercharge your Google Sheets.

Frequently Asked Questions

🌟 Where to find Google Sheets add ons?+
🌟 How many add ons can you run on Google Sheets?+
🌟 What are the best calendar apps for iOS and Mac?+
🌟 How do I add add-ons to Google Sheets?+
🌟 Which are the best Google sheets add-ons for marketing and sales?+
🌟 What are the best Google Sheets add-ons for reporting?+
🌟 What are the best Google Sheets template and styling add-ons?+

A vivid marketer having the zeal to explore new Marketing and Growth Hacks for businesses and SaaS products! If not doing this, you can see me listening to music and toiling around aesthetic cafes.