You’ve probably created a form or two for your business at some point – for job applications, customer surveys, payment forms, or even a fun quiz for your employees.
Form Builder Apps make the process of creating a survey or an interview form simple and quick, without any coding required. In most cases, you’ll simply enter your questions, select a design, and click on share. But with so many apps to help you create forms, how do you know which one will help you get the job done?
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How to choose the Best Form Builder App?
When it comes to deciding what form builder suits you the best, the main categories that differentiate each of them are: the UI, ease of creating a simple form, pre-built templates, reporting & analytics, integrations available and compatibility with WordPress or can be used across anywhere using the embedding options.
We researched, tried & tested over 20 form builder apps to bring you this list of best online form builder software. Each one has its own unique selling point, so be sure to look for features that match your requirements.
Best (Free & Paid) Online Form Builder Apps
Typeform – Best User Experience Forms
Typeform is a form builder software that helps you create fun and conversational forms. You can create polls, invitations, quizzes, various types of forms, and surveys and questionnaires using Typeform.
Uniqueness & who is this for: Similar to personal assistants like Siri, Typeforms present questions one after the other, and not all at once. This adds a fun element to your forms and makes the users feel they’re having a conversation with you.
Businesses who wish to adopt an informal tone and great user experience in their forms can definitely give Typeform a try.
Ease of use: Creating a new form in Typeform is relatively easy. You can create a form from scratch or use a ready template. There are over 60 templates to choose from such as customer feedback form, job application form, online course form, online registration form, and so on.
Once you click on a given template, you will be given a preview of the template. If you like the template, simply click on ‘Use this template’. In each template, you can edit the questions for your form, choose a design you like, and edit text for buttons as well. You can also add emojis, new questions, and multiple-choice questions.
All in all, Typeform offers a good number of features to create fun and engaging forms. The process for creating a new form is simple enough for users who are not tech-savvy as well.
Design & personalization features: The ‘Design’ button at the side of each form lets you choose a theme for your form, which you can preview beforehand. You can also change the font and colors for all questions, answers, buttons, and backgrounds as well. Not just that, you can also add a background image of your choice to your form.
Sharing options: When you click on the share panel you will see that the page is divided into 3 sections, Link, Email and Embed. Clicking the social media and email buttons lets you immediately share it on Facebook, LinkedIn, Twitter, Google+, Buffer, or via email.
Integrations: It has got native integrations for Mailchimp, Google Sheets, Airtable, Google Analytics, Google Tag Manager. But if you’ve got an app that you wish to connect to Typeform, Automate.io lets you do that.
It lets you connect Typeform to your Collaboration, CRM & Email Marketing apps. You can sync your entries and run automated workflows for them.
It’s easy to store the Typeform form entries on your Google Sheets. Forget the manual work and automate this process.
Pricing: Free trial available and paid plans start from $35/mo
Wufoo – Easy Online Payment Forms
Created in 2006, Wufoo helps you make surveys, contact forms, registration forms, and so on without writing a single line of code. Wufoo forms are frequently used to process online transactions.
Uniqueness & who is this for: A part of SurveyMonkey, Wufoo offers payment integration options along with best data security guarantees. It is easy to collect payments via the form itself and create logic forms using Wufoo. It’s the best online form builder for businesses who’re looking to process online payments.
Ease of use: Wufoo makes it relatively simple to create online forms. To begin, sign up on Wufoo and click on the ‘Create a new form’ option. Then, you can create a new form or choose from the available templates.
It has over 400+ templates to choose from. There are templates available for a number of subcategories such as invitations, online orders, and registrations. The templates can be modified as per your liking. If building your form from scratch, you’ll have the option to add fields such as name, address, dropdowns, and multiple-choice options.
Design/personalization features: Wufoo allows you to build a form with one of its beautifully designed themes or build your own theme. Under the ‘Theme’ option, you can change the background, wallpaper, header, and fields section for your form. You can also change the font, style, thickness, and size of the words. Borders and shadows can also be altered. Finally, you can also add hyperlinks to your form.
Sharing options: Apart from a direct link to your form, Wufoo allows you to share your form on Facebook, Twitter, LinkedIn, Google Plus, or email. You can also embed your form directly into your website by grabbing an embed code.
Integrations: Wufoo has a wide range of integrations with various business apps. Some of these apps include Nutshell, Little Green Light, Nimble, MailChimp, Campaign Monitor, PayPal, Square, Chargify, WordPress, and Squarespace.
You can store all your Wufoo Form entries on a Google Sheet or if you collect leads on your website via Wufoo forms, sync these entries to your CRM.
Pricing: Free plan available and paid plans start from $19/mo
3. Google Forms
Google Forms – Free Form App for Everyone
Google Forms is one of the most popular and free form apps. Similar to Docs, Sheets, and Slides, Google Forms has all of the collaboration and sharing features.
Unique Features: Integrated with Google Sheets, Google Forms allows you to automatically add form responses to Sheets and view them in real-time, as they appear. Another one of its unique features is the ability to add collaborators to a form.
Who is this for: Users looking for a simple and quick way to create forms without any hole in their pockets. If you don’t rely on heavy customization and advanced features of online form apps, Google Forms is your app.
Ease of use: Google Forms allows you to create and edit forms on both – desktop and mobile. When you create a form in Google Forms, an untitled form will appear on the screen with two subheadings: Questions and Responses.
In the Questions section, you can name the form and add the desired questions as well as the format of the form. The Responses section allows you to see the responses received. Once the form is made, click on the ‘Send’ button to send it to desired recipients.
Design/personalization features: Google Forms allows you to choose an image for the header, select a theme color, background color, and font styles.
Sharing options: After you create a form, you can send it via email, share it on social media, or embed it into a webpage.
Integrations: Google Forms has integrations with various email marketing, lead generation, and data apps, apart from its native integrations with Google suite apps. You can choose Google Forms Add ons for further advanced customizations to your forms.
You can additionally do more with your responses by connecting your Google Forms to other apps like Salesforce, Mailchimp, Slack, Trello, Airtable, etc.
Pricing: Forever Free Plan
JotForm – Readymade & Easy Forms for SMBs
JotForm is one of the earliest online form building software that came up in the market. JotForm has a power-packed suite of features any form app may require – be it unlimited reporting, ready-made conditional logic forms or customization level with media uploads.
Uniqueness & who is this best for: Jotform offers the largest number of ready-to-use form templates. Simply pick a template you like and create your form in a jiffy! Jotform is bliss for users that wish to work with readymade templates, and not create forms from scratch. With its forever free plan, it’s definitely a good contender among the lot for the small business’s needs.
Ease of use: Jotform allows users to create different types of forms: ‘Classic form’, ‘Card form’, and the ‘PDF form’. The ‘classic form’ has all questions on one page, while the ‘card form’ has one question per page. As the name says, PDF Form Templates help you create fillable PDF forms.
After choosing a form layout, you can use a template, create your own form from scratch, or request Jotform to create one for you by providing all the details or import a form.
There are different categories of templates available such as order forms, registration forms, application forms, surveys, business forms, banking forms, etc. Click on the ‘Use template’ button under the template you want to use.
You can then make alterations to fields and build it according to your convenience. You can change the form settings by clicking on the ‘Settings’ button right above the form. Once your form is ready, just click on the ‘Publish’ button, and go ahead and share it through the different options available.
Design/personalization features: JotForm provides thousands of templates and themes to help you get your form up and running in no time. It lets you add your company logo, custom color schemes, background images, & CSS to your forms.
Using its Conditions tool, you can show or hide any form fields you choose.
Sharing options – Share your form using a direct link, or embed it directly into your website. Embedding requires you to copy and paste the embed code. You can also email your form, or download it as a PDF.
Integrations – JotForm has integrations with popular apps such as Box, Constant Contact, Google Sheets to name a few in its free plan.
Run automated workflows by connecting JotForm to 100+ apps using Automate.io.
Pricing: Free plan available and paid plans start from $15.8/mo
5. Zoho Forms
Zoho Forms – Best Form App for Zoho Suite Users
Zoho Forms is an online form app that helps you create forms that can be accessed on the go. Zoho Forms has fewer design complexities, making it the best choice for business users looking for instant & easy forms.
Uniqueness: Zoho Forms’ mobile form builder allows you to build forms in minutes. Its web and mobile apps are synchronized, so you’re always on top of the latest changes to your forms.
Who is this for: If you’re a Zoho Suite user, it’s a no brainer to go with Zoho Forms as it offers integrations with a number of them. It also has a forever free plan with 3 Forms and 500 form submissions/mo, which is best suited for freelancers & small business owners.
Ease of use – From simple text boxes to complex formula fields, Zoho Forms offers a number of options to choose from. To create a form you have to sign up for Zoho forms, after which you’ll see the ‘Create a new form’ button. Start with a blank form or choose from its vast template gallery.
Starting with a blank form, you will be required to fill in the details like form name and description. Click on the ‘Create’ button after filling in the required details. Next, you can add the necessary fields in your form, and change its theme.
You can choose from business templates, human resources templates, medicine templates, education templates, and so on. It is possible to edit templates as per your liking. Once your form is ready, click on ‘Access form’ to view it, if it looks good, then go ahead & click on ‘Share’.
Design & Personalization features – It has all the basic design & personalization features like any other app. You can add your company logo and customize the design, colors, and fonts of your form. You can also change other aspects of your form such as layout, font size, shadows, and so on.
Sharing options – Zoho Forms can be shared anywhere on the web and social media. You can embed forms on your website, or share them through links, email campaigns, and QR codes. Zoho Forms can also be shared privately with organizations.
Integrations – Zoho Forms integrates natively with a number of other Zoho apps such as Zoho Campaigns, Zoho Desk, Zoho SalesIQ, Zoho Sheet, and more.
But if you wish to connect Zoho Forms to your other marketing & collaboration apps to create multi-step workflows, Automate.io lets you do it with ease.
Pricing: Free plan available and paid plans start from $10/mo
6. Gravity Forms
Gravity Forms – Powerful WordPress Form Plugin
Gravity Forms is a powerful WordPress plugin that allows users to create contact forms, employment application forms, and calculators.
Uniqueness & who is this best for – Have a WordPress Site? Gravity Forms can be used to add beautiful forms to your site. The ‘Conditional Logic’ feature in Gravity Forms allows you to configure forms to show or hide specific fields, sections, pages or even the submit button, based on what users select. This allows you to control what information you collect on your WordPress site and tailor the form specifically according to individual user’s needs.
Users that wish to build forms for their WordPress website, with powerful features and integration options, Gravity Forms is a must-try!
Ease of use – Gravity Forms allows users to quickly build and design WordPress forms. While the plugin is paid, you can test it out using the Demo option. The demo allows you to add desired form fields and preview your form, before embedding it into your website.
Design & personalization features – The plugin allows you to create basic as well more advanced forms for WordPress. It also lets you add your own custom CSS to your forms but lacks the WYSIWYG form editor.
Its ‘Conditional Logic’ feature lets you configure forms according to site visitors, decide who can see what format of the form, and also set the availability of forms based on a date or number of entries.
Sharing options – You can embed Gravity Forms into your content of the website directly in just a few clicks using the handy button Gravity Forms adds to your WordPress Editor.
Integrations – Gravity Forms integrates with third-party services such as PayPal, Stripe, and Signature in its advanced features. You can also find a number of other free & paid add-ons in WordPress for Gravity Forms.
Looking for some free options to connect your Gravity Forms? Automate.io lets you connect Gravity Forms to apps like Salesforce, Slack, Google Sheets, Mailchimp, etc.
Pricing: No Free plan. Paid plans start from $59/yr for one website
7. Cognito Forms
Cognito Forms – Online Forms for WordPress
Cognito Forms is an online form builder app that also has a WP Plugin. It helps you create responsive online forms to collect information and online payments from customers, without any coding.
Uniqueness & who is this best for- Cognito Forms’ ‘Save and Resume’ feature allows you to save your progress and pick up where you left off. When you save a partially completed form, you will be provided with an email link that takes you right back to your in-progress submission. It’s the best option for users that wish to publish their forms in WordPress without any coding.
Ease of use – Cognito Forms’ drag-and-drop builder is easy to use and provides users with flexibility. Sign up for Cognito Forms and click on the ‘New Form’ button on the top left corner, to start building a new form. You will then be provided with three options, namely, Start from scratch, Choose a template, and Copy an existing form.
If you start working with a blank form, you will be required to choose a title, provide a description, and select your country, language, currency, and time zone. Then, click on the ‘+’ button next to ‘Title’, to add fields from the list available and complete your form. Once complete, you can choose to ‘Save’ your form, as well as ‘Publish’ it.
Design & personalization features – After building your form, click on the ‘Style Editor’ button. This option allows you to add a logo, change the alignment in your form, choose a font, change the background, as well as edit a number of other aspects of your form.
Sharing options – Cognito Forms can be directly embedded on your website or blog. Alternatively, you can share the link of your form on social media or email too.
Integrations – Cognito Forms integrates with third-party apps such as SharePoint, Microsoft Flow, and Webhooks. It also has a plugin that allows you to build and publish Cognito Forms directly within WordPress, without any coding.
Pricing: Free plan available and paid plans start from $10/mo
Formstack – Best Form Builder with A/B Testing
Formstack helps users create online forms for job applications, surveys, event registrations, and payments. Formstack lets businesses have dedicated folders and a portal hub for all different types of forms.
Uniqueness & Who is this best for – Formstack offers the ‘Form A/B Testing option’ under it’s ‘Conversion Kit’ Add-On, whereby you can test two different forms against each other and see which one converts better. Find out which elements of your form work better than others and tweak them accordingly.
If you wish to A/B test your forms and boost your conversion rates, Formstack is the app for you.
Ease of use – Formstack is a paid app that provides a 14-day trial. There are three options to create a new form in Formstack: ‘Standard form’, ‘Workflow form’, and ‘Standard form with one question at a time’.
If you choose to work with a blank form, you will have the option to choose everything from form fields, to background and style. If working with a template, you’ll select a theme and move on to build your form. You can modify fields in a template, as well as background colors. Once done editing a template, you can then click on the ‘Share’ button, next to ‘Settings’ to share your form with desired recipients.
Design/personalization features – Formstack’s theme editor helps you maintain consistency among your forms. It allows you to add your company logo, change form colors, layouts, and choose a font you like. Additionally, it has over 150 customizable templates to choose from.
Sharing options – Embed your forms on landing pages and social media to boost conversions. All forms you create in Formstack are mobile-friendly.
Integrations – Formstack has integrations with over 40 CRM, marketing, and payment processing apps. Some of the major apps include Salesforce, Mailchimp, and PayPal, which are available for the Platinum ($249/mo) plan.
But if you wish to use these integrations along with Formstack’s lower plans, Automate.io lets you do that. It helps you connect Formstack to 100+ other apps & create automated workflows.
Pricing: No Free Plan. Paid plans start from $19/mo
Formsite – Online Forms for Outdoor Events
Formsite helps you create web forms, online surveys, questionnaires, registrations, customer surveys, and order forms.
Uniqueness & who is this best for – Formsite allows you to publish your forms with a simple QR Code. Share your forms on smartphones and other mobile devices through QR Codes, so your users can quickly access your form. So, if you’re at an event and generating leads using these forms, you can quickly scan these personalized forms that reflect your brand.
Ease of use – The app has a drag & drop editor that lets you easily design any type of web form. These forms are mobile-friendly. Once you click on the ‘Create new form button’, you can choose a template to work with.
Within a template, you can alter fields, style, theme, header, color, and bands. Once you are done editing your form, take a look at the finished product by clicking on the ‘View form’ button at the bottom of the page. If happy with the final look, click on ‘Share’ to send it to the required recipients.
Design/personalization features – Formsite offers over 100 customizable templates and 40 question types for creating registrations, order forms, customer surveys, lead forms, and more. The Style tools available help you customize all aspects of your form. You can upload images like logos, headers, and examples, to make your forms reflect your brand.
Sharing options – Formsite allows you to embed your form on your website or blog, share it as a direct link, or share the form on social media platforms such as Facebook and Twitter. Additionally, you can also share a QR code for your form.
Integrations – Formsite allows you to integrate your forms with third-party services such as Box, Dropbox, Google Drive, Google Sheets, and MailChimp.
Pricing: Free Plan available. Paid plans start from $19.95/mo
123FormBuilder – Create Beautiful Forms in 1,2,3
123FormBuilder helps businesses create a variety of web forms and surveys.
Uniqueness & who is this app best for – True to its name, 123FormBuilder makes creating forms as easy as counting 1,2,3. The app has a user-friendly interface and is perfect for creating forms without the need for coding. It also supports multi-language forms along with the translation of fields & instructions.
It’s best for website builders who are looking for a simple form app, that also offers advanced customization. Like JotForm, 123FormBuilder also has a forever free plan with 5 forms but only 100 submissions/mo.
Ease of use – Users appreciate this app for its clean UI. In order to create a form in the app, simply sign up and click on the ‘New form’ button, sitting on top of the screen, next to the ‘123’ icon.
You will then be directed to the template gallery. Choose a template you like and start building your form. You can also work with a ‘Blank form’. If choosing the latter, you will have to add required fields such as name, address, short text, long text, multiple-choice questions, and headings. Once your form is ready, click on the ‘Publish’ button.
Design & personalization features – When it comes to customization, this app allows you to customize every design element and also add any custom CSS.
Integrations – The app has integrations with popular platforms such as Salesforce, Webhooks, Sitebuilder.com, Webydo, Typepad, and Moonfruit.
Pricing: Free Plan available. Paid plans start from $24.99/mo
WPForms – Multi-Page Forms for WordPress
WPForms is a WordPress Form Plugin that allows you to create contact forms, feedback forms, subscription forms, payment forms, and more.
Uniqueness & who is this best for: WPForms Signature add-on makes it easy for users to sign your forms. The WordPress plugin lets users sign contracts and other agreements with their mouse or touch screen. Additionally, it has features such as multi-page forms and file uploads. So if you’re looking to get your contracts and agreements signed digitally, and create easy forms on your WordPress hosted site, give this a shot.
Ease of use – WPForms is a paid app and to create a form, you can click on the ‘Get WPforms’ button, select a payment plan, and get started. The app offers various pre-built templates that can be customized as per your liking. It also has smart workflows to help you create forms faster.
Design & personalization features – WPForms’ drag & drop form builder allows you to create online forms in minutes. As for customization, the app allows you to show or hide fields, provide users with various payment choices, and offer newsletter subscriptions.
Sharing options – Forms created using the app can be embedded in blog posts, web pages, sidebars, and footers on the website.
Integrations – The app has integrations with MailChimp, PayPal, Stripe, AWeber, and Campaign Monitor.
Pricing: No Free Plan. Paid plans start from $39.5/yr for one website
Paperform – Highly-Interactive Forms
Paperform is a web platform that allows you to build online forms as well as payment and product pages.
Uniqueness & who is this best for: This app allows you to not just add questions and answers, but also insert pictures, videos and styled text anywhere on the page. So, users who wish to embed videos and make their forms highly interactive, give Paperform a try.
Ease of use: To get started, click on the ‘Create from’ button in the top right-hand corner. Assign a name to your form and start with a blank form or use a ready template. When using a template, you can add or remove questions and style it according to your needs. Once done, click on the ‘Share’ button on top of the page and share your form by URL on social media or other means, or embed your form on your website. Below is the form builder editor.
Design/personalization features – Paperform offers various options to personalize your form. Highlight any text in your form and you’ll see several ways of styling it. Insert images, embed video, and use breaks to divide your form into different sections of content. The ‘Theme’ section controls what your form looks like, with the option to change fonts and colors in your form.
Sharing options – Share your form by URL on social media or other means, or embed your form on your website.
Integrations – Paperform is directly integrated with apps such as Google Sheets, Mailchimp, ActiveCampaign, Slack, Trello, Mailerlite, Convertkit, and Intercom.
Pricing: Free Plan available. Paid plans start from $15/mo
Ninja Forms is an easy drag & drop form builder, specifically for WordPress users, that doesn’t need any extra web development help to create forms.
Best Features & who is this for: Built for WordPress users, Ninja Forms allow you to create visually appealing forms without any designing capabilities & web development!
So, if anyone’s looking for a simple form builder app that just solves the purpose for their WordPress website, Ninja Forms can come to your rescue. Since Ninja Forms are similar to Gravity Forms, pricing can be the key differentiator, based on the number of websites you wish to create online forms for.
An interesting add about this form builder – forms built-in from Ninja Forms can be translated into 16+ Languages so you can serve a wider audience. So, if you have a wide range of audiences spanning across the world, give this a try to add a personalized touch to your forms and convert better.
Ease of use: Drag & Drop Form Builder to easily create forms that are just easy to create without any prior knowledge and expertise.
Here’s how the editor would look like to help you create a form:
These forms are fully responsive & mobile-friendly, so you needn’t worry about your user’s mobile experience.
Design & Personalization Features: There are various options to select from to design & personalize your form using NinjaForms, ex: customizing the field’s label and placeholder text. One of the advanced features being, adding custom CSS classes to suit your needs.
Sharing & Embed Options: You can embed the form to your WordPress site right from the NinjaForms editor. Once you save the form, you’ll be able to see a ‘shortcode’ which needs to be added to the WordPress page of your choice. Apart from this, you also have the option to add the ‘NinjaForms Widget’ to either the sidebar, content top or content bottom using the widget.
Integrations: Integrations available to NinjaForms are numerous, but sadly, you need to select each of them as a separate add-on to your subscription. Some of the integrations available are Mailchimp, Campaign Monitor, ConvertKit, EmailOctopus, PayPal Express, Stripe, Webhooks.
But if you’re an enterprise that requires access to most of the integrations, then, choosing the Agency Membership will give you unlimited access to almost all of the add-ons available.
Pricing: Free plan available. Apart from that, they have two types of plans, A La Carte and bundle plans. A La Carte starts from $29 for a single website and increases based on the add-ons you select. And the basic bundle plan starts from $99 for one website.
Final Thoughts on Choosing the Best Form Builder
|App Name||Best Features||Best Suited For|
||Businesses who wish to adopt an informal tone and great user experience in their forms can definitely give Typeform a try.|
||Best online form builder for businesses who’re looking to process online payments.|
||Users looking for a free, simple and quick method to create forms. Try Google Forms if you don’t require advanced customization.|
||Jotform is bliss for users that wish to work with readymade templates. Besides that, it has a forever free plan too.|
||If you’re a Zoho Suite user, it’s a no brainer to go with Zoho Forms as it offers integrations with a number of them.|
||Users that wish to build forms for their WordPress website, with powerful features and integration options.|
||Multi-purpose forms for businesses using a WordPress site.|
||If you wish to A/B test your forms and boost your conversion rates, FormStack is the app for you.|
||In-house marketers and marketers who generate leads at events (to quickly scan these forms)|
||Website Builders looking for simple form app along with advanced customization options.|
||If you’re looking to get your contracts and agreements signed digitally, and create easy forms on your WordPress hosted site, give this a shot.|
||Users looking for highly interactive forms & integrate their forms with other apps they use.|
||Users looking for easy-to-create forms without development help on their WordPress site.|
So, this was our list of best form builder software – both free & paid. Look for what is best suited for your business, and get started creating beautiful forms.