You’ve probably created a form or two for your business at some point – for job applications, customer surveys, payment forms, or even a fun quiz for your employees. 

Online form builder makes the process of creating a survey or an interview form simple and quick, without any coding required. In most cases, you’ll simply enter your questions, select a design, and click on share. But with so many apps to help you create forms, how do you know which one will help you get the job done? 

How to choose the Best Form Builder App?

Looking for the right type of online form maker? Pick a form builder app that has:

  • An easy to use interface
  • Pre-built templates
  • Reporting and analytics features
  • Integration with other apps and tools
  • Compatibility with WordPress CMS

There are various types of forms that you can create using these online form builder apps. From email opt-in forms to IT and Support request forms, there are endless possibilities where you’ll need an online form builder tool to create an interactive form. Add to this, forms with different formats like radio select or drop-down or checkbox are always going to be in your to-do list while creating forms. So helping you choose a form builder app that has all these options and more is exactly why we created this list. 

Your ideal online form maker can be used across all platforms using the embedding options. To cut short the long work, we researched, tried, and tested over 20 form builder apps to create this list of best online form builder software. Choose your best online form maker based on each form builder’s unique features.

Best (Free & Paid) Online Form Builder Apps

1. Typeform

Typeform – Best User Experience Forms

Pricing: Free trial available and paid plans start from $35/mo

Typeform is an online form builder software that helps you create fun and conversational forms. You can create polls, invitations, quizzes, various types of forms, and surveys, and questionnaires using Typeform. 

Typeform Form App
Typeform Form App

Uniqueness & who is this for: Similar to personal assistants like Siri, Typeforms present questions one after the other, and not all at once. This adds a fun element to your forms and makes the users feel they’re having a conversation with you.

Businesses who wish to adopt an informal tone and great user experience in their forms can definitely give Typeform a try. 

Ease of use: Creating a new form in Typeform is relatively easy. You can create a form from scratch or use a ready template. There are over 60 templates to choose from such as customer feedback form, job application form, online course form, online registration form, and so on. 

Typeform Template Gallery
Typeform Template Gallery

Once you click on a given template, you will be given a preview of the template. If you like the template, simply click on ‘Use this template’. In each template, you can edit the questions for your form, choose a design you like, and edit text for buttons as well. You can also add emojis, new questions, and multiple-choice questions. 

Typeform Online Form Builder
Typeform Online Form Builder

All in all, Typeform offers a good number of features to create fun and engaging forms. The process for creating a new form is simple enough for users who are not tech-savvy as well. 

Design & personalization features: The ‘Design’ button at the side of each form lets you choose a theme for your form, which you can preview beforehand. You can also change the font and colors for all questions, answers, buttons, and backgrounds as well. Not just that, you can also add a background image of your choice to your form.  

Typeform Design Theme Option
Typeform Design Theme Option

Sharing options: When you click on the share panel you will see that the page is divided into 3 sections, Link, Email and Embed. Clicking the social media and email buttons lets you immediately share it on Facebook, LinkedIn, Twitter, Google+, Buffer, or via email.

Integrations: It has got native integrations for Mailchimp, Google Sheets, Airtable, Google Analytics, Google Tag Manager. But if you’ve got an app that you wish to connect to Typeform, lets you do that.

It lets you connect Typeform to your Collaboration, CRM & Email Marketing apps. You can sync your entries and run automated workflows for them.

It’s easy to store the Typeform form entries on your Google Sheets. Forget the manual work and automate this process.

2. >Wufoo

Wufoo – Easy Online Payment Forms

Pricing: Free plan available and paid plans start from $14.08/mo.

Created in 2006, Wufoo helps you make surveys, contact forms, registration forms, and so on without writing a single line of code. Wufoo forms are frequently used to process online transactions. 

Wufoo Online Form Builder Software
Wufoo Online Form Builder Software

Uniqueness & who is this for: A part of SurveyMonkey, this online form creator offers payment integration options along with best data security guarantees. It is easy to collect payments via the form itself and create logic forms using Wufoo. It’s the best online form builder for businesses who’re looking to process online payments.

Wufoo Payments Integration
Wufoo Payments Integration

Ease of use: Wufoo makes it relatively simple to create online forms. To begin, sign up on Wufoo and click on the ‘Create a new form’ option. Then, you can create a new form or choose from the available templates. 

It has over 400+ templates to choose from. There are templates available for a number of subcategories such as invitations, online orders, and registrations. The templates can be modified as per your liking. If building your form from scratch, you’ll have the option to add fields such as name, address, dropdowns, and multiple-choice options. 

Wufoo Form Builder
Wufoo Form Builder

Design/personalization features: Wufoo allows you to build a form with one of its beautifully designed themes or build your own theme. Under the ‘Theme’ option, you can change the background, wallpaper, header, and fields section for your form. You can also change the font, style, thickness, and size of the words. Borders and shadows can also be altered. Finally, you can also add hyperlinks to your form.

Wufoo offers features to label your forms and organize them better. You can arrange your forms in an orderly fashion with proper labeling and customized names, and also use these labels to search for a form.

Sharing options: Apart from a direct link to your form, Wufoo allows you to share your form on Facebook, Twitter, LinkedIn, Google Plus, or email. You can also embed your form directly into your website by grabbing an embed code.

Integrations: Wufoo has a wide range of integrations with various business apps. Some of these apps include Nutshell, Little Green Light, Nimble, MailChimp, Campaign Monitor, PayPal, Square, Chargify, WordPress, and Squarespace. 

You can store all your Wufoo Form entries on a Google Sheet or if you collect leads on your website via Wufoo forms, sync these entries to your CRM.

3. Hubspot Forms

HubSpot Forms – Smart forms natively integrated with HubSpot’s CRM platform

Pricing: Free plan available, and paid plan start from $50/month

HubSpot is a full-stack CRM platform that comes with a suite of powerful free tools to help you grow your business, among which is also an online form builder.

Hubspot form builder
Hubspot Form Builder

Uniqueness & who this is for: HubSpot’s form builder stands out because of the native integration with other HubSpot tools, including a free CRM, email marketing, landing page builder, and more. For example, once someone fills out a form, they are automatically tracked in the HubSpot free CRM, where you can set tasks, set up calls, and send personalized emails.

HubSpot also comes with a free landing page builder so you can create standalone pages to host your forms and a free email marketing tool so you can easily send your new contacts personalized emails.

This makes HubSpot an ideal choice for start-ups and small businesses who are looking for a free tool, or growing businesses looking to manage all of their marketing activities in one place. The platform’s capabilities actually allow you to align your marketing, sales, and service – as your company grows, the platform can support you.

Ease of use: HubSpot’s form builder uses an intuitive drag-and-drop interface, making it easy to collect the information you want from your visitors. You can create five different types of forms with HubSpot: standalone forms, embedded forms, popups, slide-in boxes, dropdown banners

Design & personalization features: You can choose among a series of pre-designed templates based on the goal you’re looking to accomplish with your forms.

The drag and drop builder makes it easy to customize your fields and give your forms the look and feel you desire.

drag and drop hubspot form builder
Drag and Drop Form Builder

HubSpot forms allow you to create as many forms as you want with as many fields as you want, for free. You can choose from a selection of goal-based form templates that you can then tweak as you wish, or make your own from scratch.

The free plan includes standalone, pop-up, embedded, and collected forms, and GDPR options. The Starter plan (billed at $45/month when you chose the annual plan) includes standalone, pop-up, embedded, and collected forms, GDPR options, and custom styling. Further, the Professional plan includes everything in Starter, plus code customizations, dependent fields, smart fields, custom email validation, and custom targeting.

Sharing options: You can embed your form directly into your website. If you’re using WordPress, HubSpot offers a free plugin that includes the form builder.

Integrations: HubSpot’s form builder integrates with most digital tools. If you’re on WordPress, you can install the HubSpot WordPress plugin to easily add your forms to your WordPress website.

4. Google Forms

Google Forms – Free Form App for Everyone

Pricing: Forever Free Plan

Google Forms is one of the best & free online form creators that is completely free. Similar to Docs, Sheets, and Slides, Google Forms has all of the collaboration and sharing features.

Google Forms
Google Forms

Unique Features: Integrated with Google Sheets, Google Forms allows you to automatically add form responses to Sheets and view them in real-time, as they appear. Another one of its unique features is the ability to add collaborators to a form. 

Who is this for: Users looking for a simple and quick way to create forms without any hole in their pockets. If you don’t rely on heavy customization and advanced features of online form apps, Google Forms is your app.

Ease of use: Google Forms allows you to create and edit forms on both – desktop and mobile. When you create a form in Google Forms, an untitled form will appear on the screen with two subheadings: Questions and Responses.

In the Questions section, you can name the form and add the desired questions as well as the format of the form. The Responses section allows you to see the responses received. Once the form is made, click on the ‘Send’ button to send it to desired recipients. 

Google Forms Form Builder
Google Forms Form Builder

For all Google Forms, you can also get notifications in your email when you have received a set number of responses to your form using the form notification add-on in the GSuite marketplace. 

Google Form Builder Notifications

Design/personalization features: Google Forms allows you to choose an image for the header, select a theme color, background color, and font styles.

Customization in Google Forms
Customization in Google Forms

Sharing options: After you create a form, you can send it via email, share it on social media, or embed it into a webpage. 

Integrations: Google Forms has integrations with various email marketing, lead generation, and data apps, apart from its native integrations with Google suite apps. You can choose Google Forms Add ons for further advanced customizations to your forms.

You can additionally do more with your responses by connecting your Google Forms to other apps like Salesforce, Mailchimp, Slack, Trello, Airtable, etc. 

5. JotForm

JotForm – Readymade & Easy Forms for SMBs

Pricing:  Free plan available and paid plans start from $29/mo

JotForm is one of the earliest online form building software that came up in the market. JotForm has a power-packed suite of features any form app may require – be it unlimited reporting, ready-made conditional logic forms or customization level with media uploads. 

JotForm Form App
JotForm Form App

Uniqueness & who is this best for: Jotform offers the largest number of ready-to-use form templates. Simply pick a template you like and create your form in a jiffy! Jotform is bliss for users that wish to work with readymade templates, and not create forms from scratch. With its forever free plan, it’s definitely a good contender among the lot for the small business’s needs.

Ease of use: Jotform allows users to create different types of forms: ‘Classic form’, ‘Card form’, and the ‘PDF form’. The ‘classic form’ has all questions on one page, while the ‘card form’ has one question per page. As the name says, PDF Form Templates help you create fillable PDF forms. 

As the name says, PDF Form Templates help you create fillable PDF forms. JotForm has been in the headlines for quite a few times- First, for their paperless solution in the form of PDF smart forms to transform PDFs into easy to fill forms. Secondly, for their recent integration with PayPal to enable customers to pay using credit cards.

After choosing a form layout, you can use a template, create your own form from scratch, or request Jotform to create one for you by providing all the details or import a form. 

There are different categories of templates available inside this form maker app such as order forms, registration forms, application forms, surveys, business forms, banking forms, etc. Click on the ‘Use template’ button under the template you want to use. 

You can then make alterations to fields and build it according to your convenience. You can change the form settings by clicking on the ‘Settings’ button right above the form. Once your form is ready, just click on the ‘Publish’ button, and go ahead and share it through the different options available.

Design/personalization features: JotForm provides thousands of templates and themes to help you get your form up and running in no time. It lets you add your company logo, custom color schemes, background images, & CSS to your forms. 

JotForm Form Builder
JotForm Form Builder

Using its Conditions tool, you can show or hide any form fields you choose.  

Condition Tool in JotForm
Condition Tool in JotForm

Sharing options – Share your form using a direct link, or embed it directly into your website. Embedding requires you to copy and paste the embed code. You can also email your form, or download it as a PDF.

Integrations – JotForm has integrations with popular apps such as Box, Constant Contact, Google Sheets to name a few in its free plan.

Run automated workflows by connecting JotForm to 100+ apps using

6. Zoho Forms

Zoho Forms – Best Form App for Zoho Suite Users

Pricing:  Free plan available and paid plans start from $10/mo

Zoho Forms is an online form maker app that helps you create forms that can be accessed on the go. Zoho Forms has fewer design complexities, making it the best choice for business users looking for instant & easy forms.

Zoho Forms
Zoho Forms

Uniqueness: Zoho Forms’ mobile form builder allows you to build forms in minutes. Its web and mobile apps are synchronized, so you’re always on top of the latest changes to your forms. Infact, Zoho forms allow responders to edit their responses after submitting the forms using an expiration time limit to the edit link. This means the information you capture using Zoho Forms is accurate and updated.

Who is this for: If you’re a Zoho Suite user, it’s a no brainer to go with Zoho Forms as it offers integrations with a number of them.  It also has a forever free plan with 3 Forms and 500 form submissions/mo, which is best suited for freelancers & small business owners.

Ease of use – From simple text boxes to complex formula fields, Zoho Forms offers a number of options to choose from. To create a form you have to sign up for Zoho forms, after which you’ll see the ‘Create a new form’ button. Start with a blank form or choose from its vast template gallery. 

Starting with a blank form, you will be required to fill in the details like form name and description. Click on the ‘Create’ button after filling in the required details. Next, you can add the necessary fields in your form, and change its theme.

Zoho Forms Builder
Zoho Forms Builder

You can choose from business templates, human resources templates, medicine templates, education templates, and so on. It is possible to edit templates as per your liking. Once your form is ready, click on ‘Access form’ to view it, if it looks good, then go ahead & click on ‘Share’. 

Design & Personalization features – It has all the basic design & personalization features like any other app. You can add your company logo and customize the design, colors, and fonts of your form. You can also change other aspects of your form such as layout, font size, shadows, and so on. 

Theme Customization in Zoho Forms
Theme Customization in Zoho Forms

Sharing options – Zoho Forms can be shared anywhere on the web and social media. You can embed forms on your website, or share them through links, email campaigns, and QR codes. Zoho Forms can also be shared privately with organizations.

Integrations – Zoho Forms integrates natively with a number of other Zoho apps such as Zoho Campaigns, Zoho Desk, Zoho SalesIQ, Zoho Sheet, and more.

But if you wish to connect Zoho Forms to your other marketing & collaboration apps to create multi-step workflows, lets you do it with ease.

7. Gravity Forms

Gravity Forms – Powerful WordPress Form Plugin

Pricing:  No Free plan. Paid plans start from $59/yr for one website

Gravity Forms is a powerful WordPress plugin that allows users to create contact forms, employment application forms, and calculators. 

Gravity Forms
Gravity Forms

Uniqueness & who is this best for – Have a WordPress Site? Gravity Forms can be used to add beautiful forms to your site. The ‘Conditional Logic’ feature in Gravity Forms allows you to configure forms to show or hide specific fields, sections, pages or even the submit button, based on what users select. This allows you to control what information you collect on your WordPress site and tailor the form specifically according to individual user’s needs. 

Users that wish to build forms for their WordPress website, with powerful features and integration options, Gravity Forms is a must-try!

Ease of use – Gravity Forms allows users to quickly build and design WordPress forms. While the plugin is paid, you can test it out using the Demo option. The demo allows you to add desired form fields and preview your form, before embedding it into your website.

Gravity Forms Builder
Gravity Forms Builder

Image Source

Design & personalization features – The plugin allows you to create basic as well more advanced forms for WordPress. It also lets you add your own custom CSS to your forms but lacks the WYSIWYG form editor.

Its ‘Conditional Logic’ feature lets you configure forms according to site visitors, decide who can see what format of the form, and also set the availability of forms based on a date or number of entries. 

Gravity forms have also >released the 2.5 Beta 2 version which focuses heavily on accessibility. From redesigning the editor to improved user experience, the new beta version of this interactive form builder has a new range of features like new form markup and styles, upgraded theme integrations, and enhanced security features.

Sharing options – You can embed Gravity Forms into your content of the website directly in just a few clicks using the handy button Gravity Forms adds to your WordPress Editor.

Integrations – Gravity Forms integrates with third-party services such as PayPal, Stripe, and Signature in its advanced features. You can also find a number of other free & paid add-ons in WordPress for Gravity Forms.  

Looking for some free options to connect your Gravity Forms? lets you connect Gravity Forms to apps like Salesforce, Slack, Google Sheets, Mailchimp, etc.

8. Cognito Forms

Cognito Forms – Online Forms for WordPress

Pricing:  Free plan available for up to 1 user and paid plans start from $10/mo

Cognito Forms is an online form builder app that also has a WP Plugin. It helps you create responsive online forms to collect information and online payments from customers, without any coding.

Cognito Forms
Cognito Forms

Uniqueness & who is this best for- Cognito Forms’ ‘Save and Resume’ feature allows you to save your progress and pick up where you left off. When you save a partially completed form, you will be provided with an email link that takes you right back to your in-progress submission. It’s the best option for users that wish to publish their forms in WordPress without any coding. 

Ease of use – Cognito Forms’ drag-and-drop builder is easy to use and provides users with flexibility. Sign up for Cognito Forms and click on the ‘New Form’ button on the top left corner, to start building a new form. You will then be provided with three options, namely, Start from scratch, Choose a template, and Copy an existing form.

Templates in Cognito Forms
Templates in Cognito Forms

If you start working with a blank form, you will be required to choose a title, provide a description, and select your country, language, currency, and time zone. Then, click on the ‘+’ button next to ‘Title’, to add fields from the list available and complete your form. Once complete, you can choose to ‘Save’ your form, as well as ‘Publish’ it. 

Design & personalization features – After building your form, click on the ‘Style Editor’ button. This option allows you to add a logo, change the alignment in your form, choose a font, change the background, as well as edit a number of other aspects of your form.

Customization in Cognito Forms
Customization in Cognito Forms

You can collect electronic signatures on any of your forms and on any device. Ditch the long process of printing a form to sign it and scanning it again. Cognito forms let your customers sign the form while filling it out using their mouse or finger.

Sharing options – Cognito Forms can be directly embedded on your website or blog. Alternatively, you can share the link of your form on social media or email too. 

Integrations – Cognito Forms integrates with third-party apps such as SharePoint, Microsoft Flow, and Webhooks. It also has a plugin that allows you to build and publish Cognito Forms directly within WordPress, without any coding.

9. Formstack

Formstack – Best Form Builder with A/B Testing

Pricing:  No Free Plan. Paid plans start from $19/mo

Formstack helps users create online forms for job applications, surveys, event registrations, and payments. Formstack lets businesses have dedicated folders and a portal hub for all different types of forms.

Formstack App
Formstack App

Uniqueness & Who is this best for – Formstack offers the ‘Form A/B Testing option’ under it’s ‘Conversion Kit’ Add-On, whereby you can test two different forms against each other and see which one converts better. Find out which elements of your form work better than others and tweak them accordingly.

Formstack comes with inbuilt data analytics capabilities that help in creating powerful A/B tests for your form queries. Create an A/B test easily and get your hands on the bottleneck questions where your users are leaving your forms. Get reports in forms of PDFs that can be customized as well as visual data representation. To speed things up, you can also integrate Google Analytics to Formstack and dig-in deeper into respondent-behaviors on your forms. 

A/B Testing Option in Formstack
A/B Testing Option in Formstack

Ease of use – Formstack is a paid app that provides a 14-day trial. There are three options to create a new form in Formstack: ‘Standard form’, ‘Workflow form’, and ‘Standard form with one question at a time’. 

If you choose to work with a blank form, you will have the option to choose everything from form fields, to background and style. If working with a template, you’ll select a theme and move on to build your form. You can modify fields in a template, as well as background colors. Once done editing a template, you can then click on the ‘Share’ button, next to ‘Settings’ to share your form with desired recipients. 

Design/personalization features – Formstack’s theme editor helps you maintain consistency among your forms. It allows you to add your company logo, change form colors, layouts, and choose a font you like. Additionally, it has over 150 customizable templates to choose from.

Form Customization in Formstack
Form Customization in Formstack

Like Cognito Forms, Formstack also offers an eSignature feature to include in your forms at an extra subscription of $16/user/mo.

Sharing options – Embed your forms on landing pages and social media to boost conversions. All forms you create in Formstack are mobile-friendly.

Integrations –  Formstack has integrations with over 40 CRM, marketing, and payment processing apps. Some of the major apps include Salesforce, Mailchimp, and PayPal, which are available for the Platinum ($249/mo) plan.

But if you wish to use these integrations along with Formstack’s lower plans, lets you do that. It helps you connect Formstack to 100+ other apps & create automated workflows.

10. Formsite

Formsite – Online Forms for Outdoor Events

Pricing:  Free Plan available. Paid plans start from $16.67/mo

Formsite helps you create web forms, online surveys, questionnaires, registrations, customer surveys, and order forms. 

Formsite Form App
Formsite Form App

Uniqueness & who is this best for – Formsite allows you to publish your forms with a simple QR Code. Share your forms on smartphones and other mobile devices through QR Codes, so your users can quickly access your form. So, if you’re at an event and generating leads using these forms, you can quickly scan these personalized forms that reflect your brand. 

Ease of use – This online form generator app has a drag & drop editor that lets you easily design any type of web form. These forms are mobile-friendly. Once you click on the ‘Create new form button’, you can choose a template to work with.

Within a template, you can alter fields, style, theme, header, color, and bands. Once you are done editing your form, take a look at the finished product by clicking on the ‘View form’ button at the bottom of the page. If happy with the final look, click on ‘Share’ to send it to the required recipients. 

Formsite Form Builder
Formsite Form Builder

Design/personalization features – Formsite offers over 100 customizable templates and 40 question types for creating registrations, order forms, customer surveys, lead forms, and more. The Style tools available help you customize all aspects of your form. You can upload images like logos, headers, and examples, to make your forms reflect your brand.  

Form Customization in Formsite
Form Customization in Formsite

Formsite also allows you to export form data as per your convenient schedule and time. 

Sharing options – Formsite allows you to embed your form on your website or blog, share it as a direct link, or share the form on social media platforms such as Facebook and Twitter. Additionally, you can also share a QR code for your form. 

Integrations – Formsite allows you to integrate your forms with third-party services such as Box, Dropbox, Google Drive, Google Sheets, and MailChimp.

11. 123FormBuilder

123FormBuilder – Create Beautiful Forms in 1,2,3

Pricing:  Free Plan available. Paid plans start from $24.99/mo

123FormBuilder helps businesses create a variety of web forms and surveys.  


Uniqueness & who is this app best for – True to its name, 123FormBuilder makes creating forms as easy as counting 1,2,3. This online form builder app has a user-friendly interface and is perfect for creating forms without the need for coding. It also supports multi-language forms along with the translation of fields & instructions. 

It’s best for website builders who are looking for a simple form app, that also offers advanced customization. Like JotForm, 123FormBuilder also has a forever free plan with 5 forms but only 100 submissions/mo.

Ease of use – Users appreciate this app for its clean UI and dynamic pre-fill feature. Dynamic pre-fills save time by automatically filling in form fields based on real-time access data

In order to create a form in the app, simply sign up and click on the ‘New form’ button, sitting on top of the screen, next to the ‘123’ icon. 

You will then be directed to the template gallery. Choose a template you like and start building your form. You can also work with a ‘Blank form’. If choosing the latter, you will have to add required fields such as name, address, short text, long text, multiple-choice questions, and headings. Once your form is ready, click on the ‘Publish’ button.

123FormBuilder Form Builder
123FormBuilder Form Builder

Design & personalization features – When it comes to customization, this app allows you to customize every design element and also add any custom CSS. 

Form Customization in 123FormBuilder
Form Customization in 123FormBuilder

Integrations – The app has integrations with popular platforms such as Salesforce, Webhooks,, Webydo, Typepad, and Moonfruit.

12. WPForms

WPForms – Multi-Page Forms for WordPress

Pricing:  No Free Plan. Paid plans start from $39.50/yr for one website

WPForms is a WordPress Form Plugin that allows you to create contact forms, feedback forms, subscription forms, payment forms, abandonment forms, form landing pages, and more.


Uniqueness & who is this best for: WPForms Signature add-on makes it easy for users to sign your forms. The WordPress plugin lets users sign contracts and other agreements with their mouse or touch screen. Additionally, it has features such as multi-page forms and file uploads. So if you’re looking to get your contracts and agreements signed digitally, and create easy forms on your WordPress hosted site, give this a shot. 

Ease of use – WPForms is a paid online form maker app, and to create a form, you can click on the ‘Get WPforms’ button, select a payment plan, and get started. The app offers various pre-built templates that can be customized as per your liking. It also has smart workflows to help you create forms faster. 

WPForms Form Builder
WPForms Form Builder

Design & personalization features – WPForms’ drag & drop form builder allows you to create online forms in minutes. As for customization, the app allows you to show or hide fields, provide users with various payment choices, and offer newsletter subscriptions.  

Sharing options – Forms created using the app can be embedded in blog posts, web pages, sidebars, and footers on the website. 

Integrations – The app has integrations with MailChimp, PayPal, Stripe, AWeber, and Campaign Monitor. 

13. Paperform

Paperform – Highly-Interactive Forms

Pricing:  Free Plan available. Paid plans start from $12.50/mo

Paperform is a web-based HTML form generator that helps in building forms as well as payment and product pages.

Paperform App
Paperform App

Uniqueness & who is this best for: This app allows you to not just add questions and answers, but also insert pictures, videos and styled text anywhere on the page. So, users who wish to embed videos and make their forms highly interactive, give Paperform a try.

Ease of use: To get started, click on the ‘Create from’ button in the top right-hand corner. Assign a name to your form and start with a blank form or use a ready template. When using a template, you can add or remove questions and style it according to your needs. Once done, click on the ‘Share’ button on top of the page and share your form by URL on social media or other means, or embed your form on your website. Below is the form builder editor.

Form Builder: Paperform
Form Builder: Paperform

Design/personalization features – Paperform offers various options to personalize your form. Highlight any text in your form and you’ll see several ways of styling it. Insert images, embed video, and use breaks to divide your form into different sections of content. The ‘Theme’ section controls what your form looks like, with the option to change fonts and colors in your form.

Form Customization in Paperform
Form Customization in Paperform

Sharing options – Share your form by URL on social media or other means, or embed your form on your website.

Integrations – Paperform is directly integrated with apps such as Google Sheets, Mailchimp, ActiveCampaign, Slack, Trello, Mailerlite, Convertkit, and Intercom. 

14. NinjaForms

NinjaForms – Simple WordPress Forms
Pricing: Free plan available. Apart from that, they have two types of plans, A La Carte and bundle plans. A La Carte starts from $29 for a single website and increases based on the add-ons you select. And the basic bundle plan starts from $49.50 for one website.

Ninja Forms is an easy drag & drop online form builder, specifically for WordPress users, that doesn’t need any extra web development help to create forms.


Best Features & who is this for: Built for WordPress users, Ninja Forms allow you to create visually appealing forms without any designing capabilities & web development!  

So, if anyone’s looking for a simple form builder app that just solves the purpose for their WordPress website, Ninja Forms can come to your rescue. Since Ninja Forms are similar to Gravity Forms, pricing can be the key differentiator, based on the number of websites you wish to create online forms for.

An interesting add about this form builder – forms built-in from Ninja Forms can be translated into 16+ Languages so you can serve a wider audience. So, if you have a wide range of audiences spanning across the world, give this a try to add a personalized touch to your forms and convert better. 

Ease of use: Drag & Drop Form Builder to easily create forms that are just easy to create without any prior knowledge and expertise. 

Here’s how the editor would look like to help you create a form:

NinjaForms Form Builder
NinjaForms Form Builder

These forms are fully responsive & mobile-friendly, so you needn’t worry about your user’s mobile experience.

Design & Personalization Features: There are various options to select from to design & personalize your form using NinjaForms, ex: customizing the field’s label and placeholder text. One of the advanced features being, adding custom CSS classes to suit your needs.

NinjaForms Customization
NinjaForms Customization

Sharing & Embed Options: You can embed the form to your WordPress site right from the NinjaForms editor. Once you save the form, you’ll be able to see a ‘shortcode’ which needs to be added to the WordPress page of your choice. Apart from this, you also have the option to add the ‘NinjaForms Widget’ to either the sidebar, content top or content bottom using the widget.

Integrations: Integrations available to NinjaForms are numerous, but sadly, you need to select each of them as a separate add-on to your subscription. Some of the integrations available are Mailchimp, Campaign Monitor, ConvertKit, EmailOctopus, PayPal Express, Stripe, Webhooks.

But if you’re an enterprise that requires access to most of the integrations, then, choosing the Agency Membership will give you unlimited access to almost all of the add-ons available.

Final Thoughts on Choosing the Best Form Builder

So, this was our list of best form builder software – both free & paid. Look for what is best suited for your business, and get started creating beautiful forms. Besides these apps – here’s a list of online collaboration tools that can help your team with better and smooth team communication, you can have a look at.